How to Use Emotional Copywriting
to Kick-Start Your Sales

image of man's face showing many emotions

Writing with emotion can be hard. Really hard. Especially when it’s on a subject that’s technical.

I’m speaking from experience. You see, I recently launched an ebook about keeping WordPress sites more secure, and I asked my friend James Chartrand of Men with Pens if I might be able to write a guest post to try and spread the word.

If you’ve been following James’ blog for awhile, you know she doesn’t publish many guest posts, and when she does, her standards are high. The reply to the first article I submitted was, “I’d prefer one that’s less technical and more emotional.”

“Um, it’s WordPress security enhancements.” I think I may have said that out loud.

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