5 Reliable Ways to Use Content as a Referral Tool

post image with quote The Best Lead Generation Tool is a Happy Customer

I’m guessing you do great work.

You add value everywhere you can, and people want to refer you on their own.

Clients who get what they expected and have a great experience in the process want to tell their friends, neighbors, and colleagues about us.

It’s a behavior that many people are simply wired to do.

But, let’s be honest: we’re all busy.

And sometimes we need a nudge, a reminder, or a tangible way to easily make referrals that are relevant.

While you may have jumped on the content train for lead generation, SEO, and education, you may not have considered all of the ways that content can be used to help generate referrals.

[ Continue Reading... ]

5 Ways to Build Long-Lasting Authority

Authority Intensive Post Image of John Jantsch

Authority is where it’s at these days.

Of course, as a Copyblogger reader you know that already.

Google values authority so much that it’s trying to build an authority measurement into its algorithm.

Authority has simply become the way to stand out and get ahead.

  • Business owners need to create authority around their business ideas.
  • Marketers need to create authority around the brands they represent.
  • Sales professionals need to create a kind of personal authority that turns them from unwanted pest to welcomed guest.

A great deal of the information put out on the topic of authority building centers on ways to create authoritative content, places to amplify that content, and even on the various plugins, SEO tactics, and networks one must use in order to build authority.

While much of that advice is relevant and essential, it often overlooks how the kind of authority that lasts is actually developed.

[ Continue Reading... ]