Johnny’s Copyblogger Wrap-Up:
Week of June 7, 2010

Let's Do it for Johnny!

The following is a transcript of the Copyblogger editorial meeting in Austin, Texas, on June 8, 2010.

BRIAN CLARK: I’ve had it up to here with Johnny Marr. Having him write the Weekly Wrapup was a big mistake. Always with the scones; constantly with the scones. He ordered five dozen of them to eat with his tea and then still ate my danish. Then he started throwing the stale scones out the window, to knock pigeons off the ledge.

SONIA SIMONE: I’m tired of the Smiths references. Jon told a joke the other day and Marr said, “That joke isn’t funny anymore. It’s too close to home and it’s too near the bone.” Then he read one of my posts and commented, “Bigmouth strikes again.” Let’s face it: Time for a new Johnny.

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Johnny’s Copyblogger Wrap-Up:
Week of May 31, 2010

Let's Do it for Johnny!

Last week, Brian threatened to replace me as the writer of the Copyblogger Weekly Wrap-Up. All because I left for vacation without writing up the second post from last Friday, and chose instead to lay on the beach ogling bikini girls.

The ensuing confrontation on Monday was quite heated.

“Yeah, I ditched … what are you going to do about it?”

“I MADE you and I can BREAK you,” Brian responded, frothing angrily.

“It’s JOHNNY’S wrap-up,” I yelled back. “That name has mindshare, baby. You can’t fire me now because then there will be no JOHNNY. Check and mate!”

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Johnny’s Copyblogger Wrap-Up:
Week of May 24, 2010

Let's Do it for Johnny!

I decided this week that social media has jumped the shark.

It happened when I tweeted from the dentist’s chair to announce I was in the dentist’s chair. I thought, “This is something the world needs to know about.” Strangely, the world was apathetic, and no conversations ensued.

The system failed. My tweet did not bring me closer to people who were also in dentist’s chairs, or people who enjoy dentistry, or people who remember Bill Cosby’s “loose lips” bit about trying to talk with a mouth full of novocaine.

Online marketing’s demise can’t be far behind, which kind of renders this week’s Wrap-up pointless. Why should any of us read or write about copy or business when the New World Paradigm doesn’t work for oral hygiene?

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Johnny’s Copyblogger Wrap-Up:
Week of May 17, 2010

Let's Do it for Johnny!

Last week, I told a story about how Brian lured me down to Texas, loaded me up with tequila, and convinced me to become a walking endorsement. Now, I’m biased, but I thought that was funny. But what was more funny was that there were a handful of people who actually thought I had gotten “Scribe” and “Thesis 4 LYF” tattooed onto my arms.

This misunderstanding proved that sarcasm doesn’t always translate online. But more troubling, it also established that people feel that the ladies walking the streets around that tattoo parlor and I have similar opinions about what money can buy.

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How to Write Your Ass Off

image of mysterious figure

My name is not Johnny B. Truant.

This isn’t meant to be any kind of a coming out. Based on my informal survey (so informal that no questions have been asked), most people rightly assume the moniker is too preposterous to be real anyway.

I could tell you the name I was born with, but there wouldn’t be any point. That’s not the person you know.

Everything written in the blogosphere was written by Johnny. Everything said in an interview or a course was spoken by Johnny.

Johnny built the business I have today. Without Johnny, that business doesn’t exist.

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Johnny’s Copyblogger Wrap-Up:
Week of May 10, 2010

image of tattoo sign

I got this phone call yesterday from Brian, because he’d just read the post on my blog about how I’m thinking of getting a couple of tattoos. Anyway, he insisted that I drive down to Texas immediately so I could use his guy for my new skin art.

I had to listen because the man definitely knows his ink. Most people don’t know that Brian has an entire episode of Diff’rent Strokes storyboarded across his back. The dude is hardcore.

When I got there, he funneled me enough tequila to send an entire Cinco de Mayo party to Federal prison. Then he took me to some place called Deep Ellum, where I got two tattoos, an infectious disease, and a black market kidney.

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