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Johnny’s Copyblogger Wrap-Up:
Week of March 22, 2010

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I know what you’re thinking. Here you thought it was Saturday, and yet there’s a new post on Copyblogger.

So either you’re drunk, or it’s actually a weekday and you stayed home by mistake and now you’re going to get fired and lose the family farm.

Or maybe this is a new feature. Maybe each Saturday, I’m going to run down the week’s posts for you in my own inimitable style so you can see what you may have missed in concise little blurbs.

Think of it as the Readers’ Digest or Cliff’s Notes version of copywriting and content marketing . . . on crack.

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How to Win in Las Vegas,
And in Online Business

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I’ve written a few contrarian things lately.

Specifically, I ranted a bit about why I think the most common “make money online” technique doesn’t work for most people, and about how, really, the most important ingredients of success are persistence and grit.

Then, on my own blog, I ranted about why “systems” for achieving specific results don’t work.

I got a lot of comments, emails, and tweets agreeing — too many people are looking for a quick fix, and we need to remember the basics: hard work, and good old-fashioned stick-to-it-iveness.

But believe it or not, there’s actually a problem with taking that train of thought too far.

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The Ultimate Formula for Success

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My last post here, How to do 500 Times Better than AdSense, got a lot of buzz and a lot of Tweets and generated my first real dose of reader hate.

That’s cool; if you’re not stirring the pot a little bit, chances are you’re not making an impact.

Despite some blowback, I enjoyed reading all of the ensuing discussion in the comments. Good pros and cons were made, several exceptions and clarifications and caveats were given. But what fascinated me in particular — and what inspired this post — was that the responses all fell neatly into three basic categories:

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How to Do 500 Times Better than AdSense

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Right around a year ago now, I made my first cent online. It was literally a cent — $0.01 — and it showed up in my Google AdSense account after a certain number of people had viewed an ad for dog food or a shiatsu massager or whatever on my old humor blog.

That first cent was exciting, because it proved that you really could make money online in the way it seemed that everyone said you could — by creating sites populated with ads, and then sitting back and letting the earnings pile up. Then, if the gurus were to be believed, it was only a matter of time before I would be living in Hawaii, while bikini girls used the Mona Lisa to wax my Lamborghini.

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The Most Important Success Tip:
Stop Lying Down with Dogs, Already

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I remember hearing a factoid a while back that said that your income is destined to become the average of the five people you spend the most time with.

At the time, that bothered me. Outside of my family, I was hanging out with some folks who weren’t exactly rolling in dough. So to me, this factoid said:

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How Your DIY Attitude Is Keeping You Poor

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The way people talk, you’d think there are like four customers in the world. Maaaaybe five if you look around really hard — but that’s about it.

So whatever you do, if you’re lucky enough to have one of those customers, you’d better not do anything that minimizes the income you receive from them.

You’d certainly better not share them. You’d better cut your expenses to the bone on the back end, and hey . . . if you know that a competitor is courting one of the other three or four customers? Well, then you’d better get over there and work on stealing them away.

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