Weird Marketing, Irresistible Copy, and More: The Copyblogger Weekly Wrap

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A lot happened over the summer while the Wrap was on hiatus. One of those things was relevant to this here world of marketing and networking and connection and bon-bons… and that was the launch of the Google+ social network.

But I’m just going to come right out and say it: Although the internet at large soiled itself with excitement when Google+ was launched, I checked in, said “Meh,” and went back to Twitter. I mean, I knew people on Twitter. Why did I need to find them all again on Google+?

Of course, Brian’s kind of a big deal over there. Just thought I’d spice up your weekend with something that may get me fired. Again.

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Words that Matter, Business as Gardening, and More: The Copyblogger Weekly Wrap

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I think there comes a time in every person’s life when he has to ask himself, “Am I most effectively doing what Copyblogger tells me to do, to the point of abdicating my free will and possibly granting its editors power of attorney?” So this week, I took inventory and decided that I wasn’t spreading my words widely enough.

To remedy the situation, I finally put some stuff up on Kindle as several people keep telling me I should do — my 2008 humor collection, two manifesto-weight posts to disseminate amongst the Kindle users of the world, and a short story from over a decade ago that I was shocked to discover I still really liked.

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Copyblogger Weekly Wrap: Week of September 12, 2011

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Here’s an actual conversation I had with Brian, which I may have paraphrased and/or written while getting a massage from a clown:

Brian: “So, do you want to start writing the Wrap again?”

Me: “Sure, sounds like fun. Are people missing it and wondering when it’ll come back?”

Brian: “No, not really. We got all kinds of mail asking when the radio show was going to return, but nobody’s asked about the Wrap.”

Me: “Has anyone specifically said that they’ll complain or cancel their subscription if the Wrap does return?”

Brian: “No. Nobody has said that either.”

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Confessions of a 21st Century Writer

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It felt like the walls were closing in, the room growing smaller.

My heart was hammering hard enough that I could see my pulse against the back of my eyes.

I was having trouble breathing, an automatic function that was suddenly requiring conscious thought.

Sounds were too loud. Lights were too bright.

The lab’s normal smell of yeast — food for the stock of fruit flies — had grown pungent, vaguely offensive.

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Copyblogger Weekly Wrap: Season Finale Fiesta!

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So today will be the last Wrap until summer ends, the kids go back to school, and Brian puts his shirt back on. So in honor of this being our season finale, I’m throwing the BIGGEST, BADDEST, ROOTIN’-TOOTIN’EST PARTY YOU’VE EVER SEEN IN A BLOG POST!

Of course, because we’re confined to a blog post without multimedia, the party won’t actually feature any alcohol or dancing. Or refreshments. Or music. Or, actually, any social interaction other than in the comments.

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Copyblogger Weekly Wrap: Week of June 6, 2011

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I’m trying to teach my kids to think independently. I guess it comes down to temperament and desire, but I’d love it if they decided to become entrepreneurs. But for now, it’d be enough if they just learned to follow their interests instead of allowing themselves to be indoctrinated by school, friends, Cap’n Crunch, etc.

The problem with this, of course, is that when you teach your kids to think independently and question norms, they start not listening to you. You get questions like, “Why do I need a bath? Who am I trying to impress?”

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