This was a fun week for me. A group of cool people and I launched The Badass Project, getting underway by debuting our inaugural interview with Copyblogger’s own Jon Morrow. (NOTE: If you’re making assumptions about what a project with that name is, you’re probably wrong and will be ashamed of yourself for thinking ill of me after you see what it actually is. Shame on you. Now subscribe to something I do as penance.)

But it got me thinking: Given the theme of the Project, what would a true “Badass” think if I were to shirk my duties as Wrap guy and embezzle tens of thousands of dollars from Copyblogger as I was planning on doing last weekend before getting sidelined? Would they think it was noble and good? Or would they think it was unethical?

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I took last weekend off. It was a mini-vacation with my wife, wherein the objective was to get away from the kids and dogs and “do nothing, in peace and quiet” for a while. Consequently, I discovered that I’ve become damaged goods.

Back in the day, I was able to lay around and do nothing for weeks on end. I’ve lost that ability somewhere along the way. I’ve regrettably become a do-er, uneasy unless I can participate in something.

I also discovered that the less you do, the more tired you are. So on Monday, I took the day off to recover from my long weekend of motionlessness.

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I discovered this week that Copyblogger has strong fans among the 2-year-old set.

While working on the Wrap Thursday morning and clicking through posts on the homepage, my daughter Sydney became increasingly excited as I scrolled up from the bottom:

“Look at that boy!”

“Ice cream!!”

“Flower!!!”

Makes me wonder if we’ve done proper SEO for the terms “SpongeBob” and “kissing boo-boos.”

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I talked to my Dad last week, who asked tongue-in-cheek if I was ready for the final year of existence on Planet Earth, seeing as the world was scheduled to end in either a planetary collision or a Justin Bieber concert on December 21st of 2011.

“No, Dad,” I said. “You’re thinking of 2012.”

“I’m pretty sure it’s 2011,” he said.

So I had to take him on a brief tour of the known internet universe, at which point he agreed that indeed the Horsemen weren’t coming until a full year later.

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Sales and marketing is all about reframing, so after getting nailed with snow last week, I decided to make the most of the next round: the huge “snowpocalypse” due to arrive early this week. I would bend it to my will. I would use it for nefarious business purposes.

So I thought: What if I did one of my promotions where I set up WordPress blogs for free while buried in my living snow tomb? That sounded compelling. I talk a lot about story, and this was a fun one: “Man trapped under seven feet of snow keeps warm by doing marketing stunt, eats own foot to survive.” Man, it sold itself.

So I filled the wood bins to overflowing. Made sure both the tractor and generator worked, and filled both with gas. Bought extra gas. Bought supplies. Rented Jingle All the Way.

We got like 2 inches of snow. Next up: my “Overreaction is Underrated” sale.

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