Content marketing tools and training.
There’s a sad story about failed marketing campaigns that maybe you’re familiar with. Perhaps this has happened to you (I know it’s happened to me on more occasions than I care to admit).
The story goes something like this:
Upon launching your product, or presenting a new offer, you do all the right things.
… You create useful and valuable pre-launch content that builds all sorts of interest and attention.
… You carefully craft your messaging based on tested and scientific copywriting methods.
More subscribers. More traffic. More followers.
It’s easy to get caught up in the race for more. More is better, right?
We all want our businesses and blogs to grow. But not all growth is ideal or even beneficial. Sometimes blind growth can be harmful.
More contacts and more eyeballs doesn’t always mean better eyeballs. Would you rather have 1,000 people’s eyes completely glued to everything you do, or 100,000 with an attention span rivaling a fruit fly on amphetamines?
Conversation in social media is supposed to be “open source,” right?
We’re supposed to gain energy and excitement from being open to the entire internet, to ideas that come to us from literally every corner of the globe.
But too often “social media” turns into a predictably closed circuit of the same people having the same conversation.
Finding your own tribe can be a wonderful thing. It can also make your blog unbearably boring.
Why do some people easily get hordes of comments on their blogs and quickly build a massive following, while others struggle?
It’s not because they hit the front page of Digg.
It’s not because they’re super-connected with A-listers.
It’s not even because they’re really smart.
