
Ever heard of Innocenzo Manzetti?
No?
How about Elisha Gray?
Still no?
Okay, how about Alexander Graham Bell?
Heard of him?
Of course you have. He invented the telephone. (Yes, that’s what that funny-looking thing above is.)
Or did he?

Ever heard of Innocenzo Manzetti?
No?
How about Elisha Gray?
Still no?
Okay, how about Alexander Graham Bell?
Heard of him?
Of course you have. He invented the telephone. (Yes, that’s what that funny-looking thing above is.)
Or did he?

The doctor cleared his throat. “I’m sorry, but I have bad news.”
He paused, looking down at the floor. He looked back up at her. He started to say something and then stopped, looking back down at the floor.
That’s when Pat began to cry.
She’d argued with herself about even coming to the doctor’s office. Her baby was a year old, and he hadn’t started crawling yet. He tried, yes, dragging his legs behind him as he struggled to make it just a few feet on the floor, but it didn’t look right. Everyone told her that she was worrying over nothing, and maybe she was, but she told herself that she would take him to the doctor, just to be safe . . .

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.
You’ve seen it:
You open a book, and the whole page is one long block of text.
Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t just say it once and be done with it.

What is good writing?
Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

How’d you like to learn how to get a massive amount of comments on one blog post?
Better yet, what if you could use those comments to convince your readers to buy your products or services?
Because you can. In this post, I’m going to take you behind the scenes of a strategy Laura Roeder showed me to pull in 294 comments on my post and eventually attract more than 30 consulting clients.
It uses all of the copywriting techniques and psychological triggers that we promote here at Copyblogger, but it combines them in a unique way that generates a lot of buzz.

Ever feel like all of the “good” topics in your niche have already been worn out by more popular blogs?
A post about getting more blog traffic or living more frugally may be interesting the first time you read about it. Maybe it’ll even catch your attention the fifth or tenth time you see it.
But what about the 50th time? Or the 100th? Doesn’t it get a little … tired?