I used to think being “right” was a big deal.
I had to say the right thing, dress the right way, know the right people, read the right books, live in the right neighborhood, go to the right school. It wasn’t because I wanted to, exactly, but because I thought it was a prerequisite for success.
If you want other people to respect you, then you have to look and sound a certain way, right? Makes sense, if conformity is all you’ve ever been taught.
Imagine for a moment you’re John Wayne. You know, a gun-toting, horse-whipping, tobacco-chewing kinda guy. A real cowboy.
Then imagine you have a blog (weird, I know). In this story though, your blog isn’t on the Internet. It has nothing to do with social media. Comments don’t exist. No, for the purposes of this post, your blog is something much simpler:
It’s your horse. And he’s dying.
So, there’s good news and bad news.
The bad news is that if you haven’t heard from me, you didn’t score one of the free blog consultations.
The good news is that Brian and I talked, and we are going to open up 10 more spots. This time though, I’m going to do things a bit differently.
It’s inevitable, you know.
One day, you pull up your blog and realize you did everything wrong. You picked the wrong topic. Your design looks amateurish. Your posts sound desperate for attention.
You didn’t do it intentionally, of course. You just didn’t know what you were doing when you started, and the mistakes have kind of piled up.
The question is, what are you going to do about it?
You didn’t realize you were at war, did you?
Oh, but you are.
In fact, you’re fighting battles on four fronts simultaneously.
These days, being a professional blogger is cool.
A couple of times now, I’ve been at dinner with a group of people, many of them substantially more financially successful and socially engaging than I, but as soon as everyone hears that I blog for a living, I’m suddenly Mr. Popular.
People seem enamored with the idea of sitting at a computer all day, pumping out pithy bits of wisdom for legions of adoring fans.
What’s more, they feel that it’s something they could never do, because, even though they’ve always wanted to start a blog, they kind of… well… “suk at writin’.”
