The Art of the Paragraph

image of a paragraph symbol

Anyone can write a paragraph, but not everyone knows how to write one that other people want to read.

You’ve seen it:

You open a book, and the whole page is one long block of text.

Each sentence in the paragraph makes exactly the same point, said in a slightly different way, and you wonder why they didn’t just say it once and be done with it.

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Seven Bad Writing Habits
You Learned in School

image of a schoolboy

What is good writing?

Ask an English teacher, and they’ll tell you good writing is grammatically correct. They’ll tell you it makes a point and supports it with evidence. Maybe, if they’re really honest, they’ll admit it has a scholarly tone — prose that sounds like Jane Austen earns an A, while a paper that could’ve been written by Willie Nelson scores a B (or worse).

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How I Got 294 Comments With One Blog Post

image of computer keyboard

How’d you like to learn how to get a massive amount of comments on one blog post?

Better yet, what if you could use those comments to convince your readers to buy your products or services?

Because you can. In this post, I’m going to take you behind the scenes of a strategy Laura Roeder showed me to pull in 294 comments on my post and eventually attract more than 30 consulting clients.

It uses all of the copywriting techniques and psychological triggers that we promote here at Copyblogger, but it combines them in a unique way that generates a lot of buzz.

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How to Stand Out in a Crowded Niche

Ever feel like all of the “good” topics in your niche have already been worn out by more popular blogs?

A post about getting more blog traffic or living more frugally may be interesting the first time you read about it. Maybe it’ll even catch your attention the fifth or tenth time you see it.

But what about the 50th time? Or the 100th? Doesn’t it get a little … tired?

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Do Long Blog Posts Scare Away Readers?

long road

Some writers don’t seem to know when to shut up. They ramble and pontificate and theorize, seemingly oblivious to the agony it’s causing everyone else.

To avoid this awful fate, you probably try to keep your posts short, chopping up longer ideas into a series of posts. No need to scare away readers by dumping too much information on them all at once, right?

Makes sense, but what’s weird is it doesn’t work that way.

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Don’t Do These 12 Things
When Writing Headlines

stop sign

Sure, we talk a lot about the rules for writing great headlines here at Copyblogger, but what if you’re still doing it wrong? Are there a collection of common mistakes that bloggers and content marketers make with their headlines — mistakes that we can help you overcome?


Fact is, you can get all of the fundamentals right and still end up with a lousy headline. Sometimes, the only way to improve isn’t being told what to do… it’s being told what not to do.

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