This is a guest post from Jon Morrow.

Tell me if this sounds familiar.

You sit down in the computer for a few minutes, hoping to whip up a quick blog post. Then an idea hits you. It’s vague at first, but it has a certain sparkle of possibility. You start constructing a post, becoming more convinced with every word that you’re onto something.

The feeling grows and grows until your fingers are flying across the keyboard. The words are flowing, and you’re saying exactly what you want to say, exactly the way you want to say it. You bring the post to a close with an ending that you can only describe as, “Perfect,” and then pause to read what you’ve written.

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