I’ll start by saying that I’m as big a fan of content marketing as any other Copyblogger reader.
And for good reason.
When it comes to selling online, there isn’t much that puts customers more at ease than quality content.
If you put in the time it takes to produce useful, authoritative articles that provide real value to potential customers, you’re halfway to the bank before clients even land on your site.
But should any company or blog use only one technique to get more clients?