Producing a remarkable product is good marketing, but even the best products need help in spreading the word.
Movie producers (now) know the value of a good trailer that’s shareable on social media. A teaser to whet your appetite.
Coke hasn’t changed its product in years, but they always put out feel good commercials that remind you why you like to drink it.
Zappos knew that they needed to create such amazing customer service that nobody could stop raving about them, and they passed the 1 billion sales mark — without shelling out the big bucks in traditional advertising.