About the author

Kelton Reid

Kelton Reid is Director of Multimedia Production for Rainmaker Digital, writer, podcaster, and mediaphile. Find out how great writers keep the cursor moving on his podcast The Writer Files, and find Kelton on Twitter.

10 Ways Specificity Helps You Build a Profitable Audience

why you should sweat the details

If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

We’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

That means you have to use every writing tool you can to gain and keep audience attention.

Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed.

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How a Podcast Is Born [Infographic]

how a podcast is born

To borrow a phrase from LL Cool J’s immortal poetry, “Don’t call it a comeback …”

Podcasting has been around for years. Unless you’ve been unconscious for the last year, however, you may have noticed the podcast contagion that’s connecting a growing number of headphone wearers with educational, specialized, and entertaining on-demand audio content at the click of a Subscribe button.

Copyblogger has bet big on podcasting for some very compelling reasons including:

  • The proliferation of smartphones
  • All-pervading bluetooth technology in cars and homes
  • And the powerful ability of a podcast to start a conversation with an audience that breathes new life into our words

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Here’s How Daniel Pink Writes

Authority Rainmaker 2015 speaker Daniel Pink

[Editor’s note: this post was originally published on February 20, 2013. We’re running it again because Dan Pink is one of our keynote speakers for Authority Rainmaker in May, 2015.]

It seems only fitting that bestselling author and journalist Daniel Pink returns to Copyblogger to reveal his secrets for getting words onto the page.

Brian Clark picked the brain of this influential thinker six years ago in a conversation that became Copyblogger’s first author interview. Brian also appeared in Dan’s first book, Free Agent Nation.

Mr. Pink is an exceptional teacher who delivers keen insight for passionate, innovative, and hungry writers and entrepreneurs alike.

Naturally, we’re thrilled he’s a keynote speaker — along with Sally Hogshead and Henry Rollins — at Authority Rainmaker in Denver, Colorado May 13–15, 2015.

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Here’s How Bestselling Author CJ Lyons Writes

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No matter what kind of writing you do, “write what you know” is a well-worn adage every writer finds at some point in their studies.

For content creators of any discipline, being the “likable expert” in the niche or genre you specialize in is a necessity. For fictionists, finding an authentic voice is also a vital stylistic element to establishing believability.

For pediatric ER doctor turned New York Times bestselling author CJ Lyons, not only has she sold millions of books writing what she knows, she has forged a truly remarkable trail for author-entrepreneurs.

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Here’s How Elizabeth Gilbert (Bestselling Author of Eat, Pray, Love) Writes

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Very few writers, regardless of their specialty, can claim the honors of a National Book Award nomination, a hat-trick of National Magazine Award nods, and a #1 New York Times Bestseller, all to their credit.

Elizabeth Gilbert can.

Throw in her radiant new novel, The Signature of All Things, that TIME recently named one of the “10 best books of 2013,” and you have a true marvel.

From her early days in the cutthroat journalism trade, writing copy for the likes of GQ and the New York Times Magazine, to her wildly successful memoir Eat, Pray, Love, Ms. Gilbert has punched her way to becoming a heavyweight wordsmith.

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Here’s How Hugh Howey (Bestselling Author of Wool) Writes

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The bestselling author of Wool, Hugh Howey, has become the patron saint of empowering authors to take their publishing straight to the people.

His own successes with self-publishing have recently placed him squarely in the spotlight as both a fierce advocate and savvy internet entrepreneur.

And Mr. Howey wants you to write a lot.

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