If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.
We’re all on the verge of an attention meltdown.
This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.
That means you have to use every writing tool you can to gain and keep audience attention.
Believe it or not, a return to solid writing fundamentals — and more specifically, specificity — can get you out ahead of the competition without having to strap dynamite to yourself to get noticed.