Here’s How Austin Kleon Writes

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Steve Jobs famously misquoted Picasso when he said, “Good artists copy; great artists steal.”

What Picasso really said was, “Art is theft.”

T.S. Eliot said something far closer, “Immature poets imitate; mature poets steal.”

I learned all of this from Austin Kleon, bestselling author of Steal Like an Artist, a guide I recommend to all writers seeking insights for tapping into your endless reserves of creativity and innovation.

As a noted speaker, and prolific blogger, Mr. Kleon offers timeless wisdom on the secrets of borrowing inspiration from your heroes to remix it into your own work in order to create something fresh and original.

Writers aren’t born, they are made. ~ Austin Kleon

In this installment of The Writer Files, Austin shares his method of “productive procrastination,” the difference between little writing and Big Writing, the importance of finding the right readers, and his secret of productivity.

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Here’s How Jeff Goins Writes

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We are at war.

Each day, facing the blank page and our own fears, writers around the world do battle with the same forces that would prevent us from simply producing the words, no matter their purpose.

Thankfully there are trailblazers — allies that arrive in times of uncertainty — our fellow writers and teachers who offer their wisdom, courage, and assistance.

Jeff Goins is one of those guides, an author, award-winning blogger, and coach, who stopped by The Writer Files to share some of his battle-tested stories from his own journey as a writer.

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Here’s How Pam Slim Writes

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Online publishing and content creation is a full contact sport, complete with black eyes, shattered hopes, and dislocated egos.

Pam Slim is a fearless writer, speaker, and martial artist, who dropped by The Writer Files to share her experiences in the ring.

She is the award-winning author of Escape from Cubicle Nation, a book that offers readers the tools and training for finding a meaningful career in this “new world of work.”

Ms. Slim took time out of her busy writing schedule to talk to us about her techniques to beat writer’s block, the merits of coffee, living inside of a Stephen King novel, and her solution to all of life’s problems.

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A Short Guide to Writing Good Copy

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The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet.

Good copy isn’t necessarily “stylish.”

But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand.

A lack of style is what makes it work, so writers who master this “style” are sought after and revered.

Legendary ad man David Ogilvy was one of those writers, and he said, “A good advertisement is one which sells the product without drawing attention to itself.”

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Here’s How David Meerman Scott Writes

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As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience.

Content marketing — at its core — is finding the successful integration of great content and time-tested marketing strategies. International bestselling author and marketing strategist, David Meerman Scott, has made it his mission to help you find that sweet spot.

Mr. Scott is the author of eight books published in over 30 languages, the former marketing VP of two publicly traded companies, as well as Asia marketing director of Knight-Ridder.

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Here’s How Lisa Barone Writes

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Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day.

But if you aren’t building your platform on something meaningful, with an array of engaging content, it’s nearly impossible to stand out from the crowd or become a trusted and likable expert in your niche.

Perhaps no one wants you to successfully connect with your audience more than the ever insightful, online marketing maven Lisa Barone.

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