A Short Guide to Writing Good Copy

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The term “style” is thrown around a lot by writers, but it’s a misnomer for copywriters because “style” doesn’t work in the extremely short attention economy of the internet.

Good copy isn’t necessarily “stylish.”

But copy that establishes trust, authority, builds relationships, and gets people talking, sharing, and buying is in high demand.

A lack of style is what makes it work, so writers who master this “style” are sought after and revered.

Legendary ad man David Ogilvy was one of those writers, and he said, “A good advertisement is one which sells the product without drawing attention to itself.”

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Here’s How David Meerman Scott Writes

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As publishers of online content, you and I inevitably run into the challenge of making the leap from the blank page, into the hearts and minds of our audience.

Content marketing — at its core — is finding the successful integration of great content and time-tested marketing strategies. International bestselling author and marketing strategist, David Meerman Scott, has made it his mission to help you find that sweet spot.

Mr. Scott is the author of eight books published in over 30 languages, the former marketing VP of two publicly traded companies, as well as Asia marketing director of Knight-Ridder.

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Here’s How Lisa Barone Writes

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Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day.

But if you aren’t building your platform on something meaningful, with an array of engaging content, it’s nearly impossible to stand out from the crowd or become a trusted and likable expert in your niche.

Perhaps no one wants you to successfully connect with your audience more than the ever insightful, online marketing maven Lisa Barone.

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Here’s How Seth Godin Writes

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When Seth Godin talks, people listen.

We’ve been listening for years to this bestselling author of 17 books with a storied background in publishing, entrepreneurship, and online marketing.

It’s no coincidence that Mr. Godin writes like he talks, with conviction. And that his mission has always — in one form or another — been to dispel your fear of being remarkable.

Remarkable writing requires an evaluation of the Self, and Seth offers his wisdom to all of us about writing every day and letting go of your fear.

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Here’s How Brian Clark Writes

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7 years ago, Brian Clark glimpsed the future.

With $1,000, no audience, and no connections, he started a simple blog and slowly, steadily built a vast resource for empowering online writers.

Now, he’s the CEO of a multi-million dollar software company built around the credo of helping writers and online publishers grow their brands and businesses — the right way.

By writing and delivering valuable content, Brian has earned a vast audience, and some impressive accolades over the years.

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Introducing The Writer Files: A Look Inside the Habits and Habitats of Online Writers

Introducing The Writer Files

Finally, online writers and content producers are getting their day in the sun.

As one more way to celebrate the “year of the online writer” I’m setting out to bring you regular Q&As with some of our most esteemed colleagues, friends, and writing heroes, to explore the craft of the writer at work.

I want to give you a glimpse into the minds and the habitats of the scribes I admire.

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