Here’s How Lisa Barone Writes

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Truly connecting with your customers and clients via the written word is a challenge that many content marketers and business owners face every day.

But if you aren’t building your platform on something meaningful, with an array of engaging content, it’s nearly impossible to stand out from the crowd or become a trusted and likable expert in your niche.

Perhaps no one wants you to successfully connect with your audience more than the ever insightful, online marketing maven Lisa Barone.

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Here’s How Seth Godin Writes

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When Seth Godin talks, people listen.

We’ve been listening for years to this bestselling author of 17 books with a storied background in publishing, entrepreneurship, and online marketing.

It’s no coincidence that Mr. Godin writes like he talks, with conviction. And that his mission has always — in one form or another — been to dispel your fear of being remarkable.

Remarkable writing requires an evaluation of the Self, and Seth offers his wisdom to all of us about writing every day and letting go of your fear.

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Here’s How Brian Clark Writes

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7 years ago, Brian Clark glimpsed the future.

With $1,000, no audience, and no connections, he started a simple blog and slowly, steadily built a vast resource for empowering online writers.

Now, he’s the CEO of a multi-million dollar software company built around the credo of helping writers and online publishers grow their brands and businesses — the right way.

By writing and delivering valuable content, Brian has earned a vast audience, and some impressive accolades over the years.

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Introducing The Writer Files: A Look Inside the Habits and Habitats of Online Writers

Introducing The Writer Files

Finally, online writers and content producers are getting their day in the sun.

As one more way to celebrate the “year of the online writer” I’m setting out to bring you regular Q&As with some of our most esteemed colleagues, friends, and writing heroes, to explore the craft of the writer at work.

I want to give you a glimpse into the minds and the habitats of the scribes I admire.

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Email Marketing: How to Master the Campaign Platform of Kings

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Persuasive email campaigns are a long studied art and science, of particular interest to copywriters.

If you’ve ever watched HBO’s hit series, Game of Thrones, you’ve seen key political figures try to outflank one another in bloody campaigns to win the highest office of the land, the Iron Throne.

In the show, based on the bestselling fantasy novels by George R. R. Martin, ravens are used as messengers between heads of military camps who all live in a land sadly devoid of the Internet.

In real life, however, ravens have never been used as messengers because they lack a strong directional sense (they’re great at cleaning up road-kill though).

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7 Email Publishers Profiting From the Inbox

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The oldest form of social media is still the most potent for online publishers.

No, I’m not referring to Friendster.

The first email was sent in 1971, and it definitely didn’t include any “today only” offers on flatscreen TVs or discounted Indian food.

When we think of “social media” we think of faster, sexier platforms like Google +, Twitter, Instagram, Pinterest, or (ahem) Facebook.

But every single minute, some 170 million emails are sent by an estimated 3.3 billion accounts worldwide, and around 100 a day land in your own inbox.

How can this ancient technology possibly drive the profits of a business online?

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