7 Email Publishers Profiting From the Inbox

Image of a Vintage British Telegram

The oldest form of social media is still the most potent for online publishers.

No, I’m not referring to Friendster.

The first email was sent in 1971, and it definitely didn’t include any “today only” offers on flatscreen TVs or discounted Indian food.

When we think of “social media” we think of faster, sexier platforms like Google +, Twitter, Instagram, Pinterest, or (ahem) Facebook.

But every single minute, some 170 million emails are sent by an estimated 3.3 billion accounts worldwide, and around 100 a day land in your own inbox.

How can this ancient technology possibly drive the profits of a business online?

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A Content Marketing Innovation Cheat Sheet

Image of Vintage Electronic Control Board

It’s no secret that creativity and innovation are two key ingredients to a highly effective content marketing strategy.

And yet, consistently coming up with imaginative new content ideas for your business or brand can seem utterly vexing at times.

We all want to have better ideas, but it isn’t always as simple as just putting on your “better idea” cap.

That’s why successful content marketers often have deceptively simple cheats for churning out effective online publishing on a regular basis.

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8 Strange Rituals of Productive Writers

Image of Writer in Flying Machine

Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought.

Robert Bruce recently sent me a stark email with the subject line “Read Me” and a link to a short article about baseball great Ichiro Suzuki and the strange ritual that dictates how he prepares for each game.

At first it seemed weird and unrelated to what we teach at Copyblogger … then the connection came to me in a flash.

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A Smart 8-Point Content Marketing Strategy From a Failed Television Writer

image of dan harmon

In network television a writer literally runs the show. They are appropriately named “showrunners” because they both write and oversee production.

Dan Harmon was the showrunner for a critically acclaimed comedy TV series named Community that found a rabid online following, but never hit ratings.

Throughout the 71 episodes that he wrote and created for NBC, Harmon blogged extensively and nurtured a growing legion of Twitter followers, now totaling upwards of 150,000.

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Zen and the Art of Content Marketing

image of zen master

One of the best restaurants in the world lives under the fluorescent lights of a subway tunnel in the underbelly of Tokyo.

Of the hundreds of thousands of eateries across the globe, this one stands apart, not for its size, or its glitz and glamour, but for its Zen austerity and miraculous consistency.

Every day of the year, Chef Jiro Ono arrives at his cramped little 10-seat bar down in the subway to do the one thing he’s dedicated his life to … making the best sushi on the planet.

But his sushi doesn’t come with any bells or whistles, or even any appetizers.

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How to Build a Mobile Responsive Website With WordPress

image of StudioPress responsive design logo

The critical importance of mobile content marketing is in full swing, and every serious online publisher is working to find a way to make that transition as painless (and profitable) as possible.

The marriage of online content and responsive web design isn’t optional anymore, because a larger and larger part of your audience is visiting your website from a mobile device.

The good news is, you don’t need to invest in multiple versions of your website to automatically deliver the best possible experience to your audience … across all devices.

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