The oldest form of social media is still the most potent for online publishers.
No, I’m not referring to Friendster.
The first email was sent in 1971, and it definitely didn’t include any “today only” offers on flatscreen TVs or discounted Indian food.
When we think of “social media” we think of faster, sexier platforms like Google +, Twitter, Instagram, Pinterest, or (ahem) Facebook.
But every single minute, some 170 million emails are sent by an estimated 3.3 billion accounts worldwide, and around 100 a day land in your own inbox.
How can this ancient technology possibly drive the profits of a business online?