A Content Marketing Innovation Cheat Sheet

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It’s no secret that creativity and innovation are two key ingredients to a highly effective content marketing strategy.

And yet, consistently coming up with imaginative new content ideas for your business or brand can seem utterly vexing at times.

We all want to have better ideas, but it isn’t always as simple as just putting on your “better idea” cap.

That’s why successful content marketers often have deceptively simple cheats for churning out effective online publishing on a regular basis.

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8 Strange Rituals of Productive Writers

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Writers and content producers are always looking for a fresh perspective, and sometimes subjects completely unrelated to a niche can send you down a rabbit hole of creative thought.

Robert Bruce recently sent me a stark email with the subject line “Read Me” and a link to a short article about baseball great Ichiro Suzuki and the strange ritual that dictates how he prepares for each game.

At first it seemed weird and unrelated to what we teach at Copyblogger … then the connection came to me in a flash.

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A Smart 8-Point Content Marketing Strategy From a Failed Television Writer

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In network television a writer literally runs the show. They are appropriately named “showrunners” because they both write and oversee production.

Dan Harmon was the showrunner for a critically acclaimed comedy TV series named Community that found a rabid online following, but never hit ratings.

Throughout the 71 episodes that he wrote and created for NBC, Harmon blogged extensively and nurtured a growing legion of Twitter followers, now totaling upwards of 150,000.

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Zen and the Art of Content Marketing

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One of the best restaurants in the world lives under the fluorescent lights of a subway tunnel in the underbelly of Tokyo.

Of the hundreds of thousands of eateries across the globe, this one stands apart, not for its size, or its glitz and glamour, but for its Zen austerity and miraculous consistency.

Every day of the year, Chef Jiro Ono arrives at his cramped little 10-seat bar down in the subway to do the one thing he’s dedicated his life to … making the best sushi on the planet.

But his sushi doesn’t come with any bells or whistles, or even any appetizers.

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How to Build a Mobile Responsive Website With WordPress

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The critical importance of mobile content marketing is in full swing, and every serious online publisher is working to find a way to make that transition as painless (and profitable) as possible.

The marriage of online content and responsive web design isn’t optional anymore, because a larger and larger part of your audience is visiting your website from a mobile device.

The good news is, you don’t need to invest in multiple versions of your website to automatically deliver the best possible experience to your audience … across all devices.

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How an Unknown Street Artist Used Content Marketing to Build a Global Brand

image of shepard fairey's OBEY poster

The word “OBEY” first caught my attention in 2000.

It was printed underneath a huge black and white silhouette of the famous wrestler Andre the Giant, and plastered across a derelict billboard on Wilshire boulevard in LA, of which there are hundreds.

It appeared both haunting and hilarious amidst the bland, big-box advertisements for Office Depot and Vons grocery chain.

What did it mean? Was it a call to arms, coercion, a warning? I really wanted to know.

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