A Smart 8-Point Content Marketing Strategy From a Failed Television Writer

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In network television a writer literally runs the show. They are appropriately named “showrunners” because they both write and oversee production.

Dan Harmon was the showrunner for a critically acclaimed comedy TV series named Community that found a rabid online following, but never hit ratings.

Throughout the 71 episodes that he wrote and created for NBC, Harmon blogged extensively and nurtured a growing legion of Twitter followers, now totaling upwards of 150,000.

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Zen and the Art of Content Marketing

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One of the best restaurants in the world lives under the fluorescent lights of a subway tunnel in the underbelly of Tokyo.

Of the hundreds of thousands of eateries across the globe, this one stands apart, not for its size, or its glitz and glamour, but for its Zen austerity and miraculous consistency.

Every day of the year, Chef Jiro Ono arrives at his cramped little 10-seat bar down in the subway to do the one thing he’s dedicated his life to … making the best sushi on the planet.

But his sushi doesn’t come with any bells or whistles, or even any appetizers.

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How to Build a Mobile Responsive Website With WordPress

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The critical importance of mobile content marketing is in full swing, and every serious online publisher is working to find a way to make that transition as painless (and profitable) as possible.

The marriage of online content and responsive web design isn’t optional anymore, because a larger and larger part of your audience is visiting your website from a mobile device.

The good news is, you don’t need to invest in multiple versions of your website to automatically deliver the best possible experience to your audience … across all devices.

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How an Unknown Street Artist Used
Content Marketing to Build a Global Brand

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The word “OBEY” first caught my attention in 2000.

It was printed underneath a huge black and white silhouette of the famous wrestler Andre the Giant, and plastered across a derelict billboard on Wilshire boulevard in LA, of which there are hundreds.

It appeared both haunting and hilarious amidst the bland, big-box advertisements for Office Depot and Vons grocery chain.

What did it mean? Was it a call to arms, coercion, a warning? I really wanted to know.

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How StudioPress Makes Your WordPress
Website Work Smarter

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Does it seem like there are never enough hours in the day to accomplish everything you want to online?

Shrinking deadlines, rising costs, and the buzz of the alarm clock seemingly moments after you hit the pillow.

You only have so much energy, and all the coffee in Brazil isn’t going to make a 25th hour in the day.

How do you get ahead?

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How to Tell the Stories Your Audience Wants to Hear

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You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter.

We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall.

And we’re surrounded by more and more stories every day. Stories we read, stories we listen to, stories we watch, and the stories we share with each new digital mode of communication that arrives on the scene.

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