The word “OBEY” first caught my attention in 2000.
It was printed underneath a huge black and white silhouette of the famous wrestler Andre the Giant, and plastered across a derelict billboard on Wilshire boulevard in LA, of which there are hundreds.
It appeared both haunting and hilarious amidst the bland, big-box advertisements for Office Depot and Vons grocery chain.
What did it mean? Was it a call to arms, coercion, a warning? I really wanted to know.