How to Tell the Stories Your Audience Wants to Hear

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You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter.

We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall.

And we’re surrounded by more and more stories every day. Stories we read, stories we listen to, stories we watch, and the stories we share with each new digital mode of communication that arrives on the scene.

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9 Articles for Serious WordPress Publishers

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It’s one of the most overlooked (and undervalued) elements of an online platform that converts.

In an instant, the poor performance of your website can undermine much of the hard work that every serious WordPress publisher does to build their presence and livelihood.

Poorly coded themes, unstable plugins, and lapses in security can all turn a normal day into a digital panic room. We’re not big fans of digital sharecropping or shoddy, unoptimized hosting. If you remember, we dislike it so much, we actually built our own managed WordPress hosting.

And, thanks to Jerod Morris, we’re compiling some very valuable WordPress management advice over on the Synthesis blog.

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How Premise 2.1 is an Even Better Engine to Run Your Digital Business

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Just when you thought it couldn’t get any easier to build a solid foundation for doing serious business in the middle of this digital revolution, we’d like to introduce you to the enhanced, even easier to use Premise 2.1.

Premise began as a tool to quickly create and test custom, content-optimized, point-and-click landing pages — on any WordPress site, without ever having to learn a line of code.

But landing pages were just that … the beginning.

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7 Step-by-Step Video Tutorials to Help You Build a Better WordPress Website

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The clock seems to tick louder each day, and to-do lists grow longer by the minute, especially when you’re working to get a website (that works) up and running for your business or idea.

Learning the ropes of website development and design can seem time-consuming at first, but using WordPress — combined with a powerful premium WordPress theme — makes it much, much simpler than it’s ever been to take your online fate into your own hands.

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How to Find a WordPress Theme that Works

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As an online publisher you have to make hundreds of important decisions a day, so why leave the biggest ones to chance?

If you’ve chosen to self-host your site (instead of becoming a digital sharecropper) using WordPress as your platform, you’re already miles ahead of the competition. But finding the right face for your business or brand can be one of the hardest choices you’ll make.

There are thousands of WordPress themes to pick from. Unfortunately, they aren’t all created with the same integrity, style, and security that you deserve.

You could just shut your eyes and throw a dart, but that’s not going to help you build the long-term, profitable audience you need.

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How to Build Your Email Marketing List
with a WordPress Website

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Many online publishers run into the same vexing problem when they start email marketing:

You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s visitors are choosing to sign-up.

Maybe you’ve just started building your list, or maybe you’ve had that opt-in form on your page for months.

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