You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter.
We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall.
And we’re surrounded by more and more stories every day. Stories we read, stories we listen to, stories we watch, and the stories we share with each new digital mode of communication that arrives on the scene.