How an Unknown Street Artist Used Content Marketing to Build a Global Brand

image of shepard fairey's OBEY poster

The word “OBEY” first caught my attention in 2000.

It was printed underneath a huge black and white silhouette of the famous wrestler Andre the Giant, and plastered across a derelict billboard on Wilshire boulevard in LA, of which there are hundreds.

It appeared both haunting and hilarious amidst the bland, big-box advertisements for Office Depot and Vons grocery chain.

What did it mean? Was it a call to arms, coercion, a warning? I really wanted to know.

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How StudioPress Makes Your WordPress
Website Work Smarter

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Does it seem like there are never enough hours in the day to accomplish everything you want to online?

Shrinking deadlines, rising costs, and the buzz of the alarm clock seemingly moments after you hit the pillow.

You only have so much energy, and all the coffee in Brazil isn’t going to make a 25th hour in the day.

How do you get ahead?

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How to Tell the Stories Your Audience Wants to Hear

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You only have about 90 seconds to tell your story online. Probably less, but that number reflects conventional wisdom on the matter.

We all want to get pulled into a great story. It’s hardwired into our psychology. Storytelling has been an integral part of humanity since charcoal met cave wall.

And we’re surrounded by more and more stories every day. Stories we read, stories we listen to, stories we watch, and the stories we share with each new digital mode of communication that arrives on the scene.

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9 Articles for Serious WordPress Publishers

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It’s one of the most overlooked (and undervalued) elements of an online platform that converts.

In an instant, the poor performance of your website can undermine much of the hard work that every serious WordPress publisher does to build their presence and livelihood.

Poorly coded themes, unstable plugins, and lapses in security can all turn a normal day into a digital panic room. We’re not big fans of digital sharecropping or shoddy, unoptimized hosting. If you remember, we dislike it so much, we actually built our own managed WordPress hosting.

And, thanks to Jerod Morris, we’re compiling some very valuable WordPress management advice over on the Synthesis blog.

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How Premise 2.1 is an Even Better Engine to Run Your Digital Business

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Just when you thought it couldn’t get any easier to build a solid foundation for doing serious business in the middle of this digital revolution, we’d like to introduce you to the enhanced, even easier to use Premise 2.1.

Premise began as a tool to quickly create and test custom, content-optimized, point-and-click landing pages — on any WordPress site, without ever having to learn a line of code.

But landing pages were just that … the beginning.

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7 Step-by-Step Video Tutorials to Help You Build a Better WordPress Website

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The clock seems to tick louder each day, and to-do lists grow longer by the minute, especially when you’re working to get a website (that works) up and running for your business or idea.

Learning the ropes of website development and design can seem time-consuming at first, but using WordPress — combined with a powerful premium WordPress theme — makes it much, much simpler than it’s ever been to take your online fate into your own hands.

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