10 Ways Specificity Helps You
Build a Profitable Audience

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If you’re building a business through content marketing, you’ve probably noticed that the attention span of your audience is shrinking by the second.

With the mushrooming of social networking and the growing number of mobile users surfing the web on the go, we’re all on the verge of an attention meltdown.

This can be a huge hurdle if you’re trying to effectively engage your audience and get your products or services in front of them.

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How to Find and Write Benefits
that Turn Online Prospects into Buyers

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More and more, it seems like you need a degree in psychology to be an effective marketer online.

The idea of turning prospects into buyers of your product or service can be a little overwhelming, and some of the advice out there is downright contradictory.

If you’re like me, juggling lots of projects at once, you don’t have time to sift through it all.

Thankfully there are some proven methods that work, and that never change.

Many of these methods do involve psychology — neuroscience even — but as you’ll see, it doesn’t take an advanced degree to learn how to use them.

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How Great Web Design Grows Your Audience

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Let’s quickly review: Email marketing works.

In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been.

Email isn’t going anywhere, and we think it’s time you got serious about building your email list.

Our StudioPress division has built the Generate theme for WordPress to help you get that done.

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Download Our Free Introductory Guide to the Genesis Design Framework for WordPress

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We’ve been thinking a lot about people who have hosted WordPress sites lately.

As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it. The beauty of it though, is that it doesn’t have to be.

So, we’ve been taking some time to think through the big questions people have when they’re just starting out.

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