How to Find a WordPress Theme that Works

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As an online publisher you have to make hundreds of important decisions a day, so why leave the biggest ones to chance?

If you’ve chosen to self-host your site (instead of becoming a digital sharecropper) using WordPress as your platform, you’re already miles ahead of the competition. But finding the right face for your business or brand can be one of the hardest choices you’ll make.

There are thousands of WordPress themes to pick from. Unfortunately, they aren’t all created with the same integrity, style, and security that you deserve.

You could just shut your eyes and throw a dart, but that’s not going to help you build the long-term, profitable audience you need.

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How to Build Your Email Marketing List
with a WordPress Website

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Many online publishers run into the same vexing problem when they start email marketing:

You know that email subscribers drive traffic and make up the long-term, profitable audience for your brand or business. But only a handful of your site’s visitors are choosing to sign-up.

Maybe you’ve just started building your list, or maybe you’ve had that opt-in form on your page for months.

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How to Locate and Define Benefits that Turn Prospects into Buyers

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More and more, it seems like you need a degree in psychology to be an effective marketer online.

The idea of turning prospects into buyers of your product or service can be a little overwhelming, and some of the advice out there is downright contradictory.

If you’re like me, juggling lots of projects at once, you don’t have time to sift through it all.

Thankfully there are some proven methods that work, and that never change.

Many of these methods do involve psychology — neuroscience even — but as you’ll see, it doesn’t take an advanced degree to learn how to use them.

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How Great Web Design Grows Your Audience

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Let’s quickly review: Email marketing works.

In fact, none of the shiny new communication technologies even come close. With more than 188 billion messages sent every day, email is a more important and influential tool for your business than it has ever been.

Email isn’t going anywhere, and we think it’s time you got serious about building your email list.

Our StudioPress division has built the Generate theme for WordPress to help you get that done.

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Download Our Free Introductory Guide to the Genesis Design Framework for WordPress

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We’ve been thinking a lot about people who have hosted WordPress sites lately.

As elegant and simple as it is, WordPress can be a little daunting if you’re just beginning to work with it. The beauty of it though, is that it doesn’t have to be.

So, we’ve been taking some time to think through the big questions people have when they’re just starting out.

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