Have you noticed how indifferent you are to most things you read? You may start reading but stop a few sentences in. You might only skim sections. You might not even make it past the headline.
Given the way people consume content, it can be tough to truly capture your readers’ attention.
If you want to know how to capture and keep attention, you need to study who’s already doing it incredibly well. And the answer to what makes people return to your content can be learned from one of the longest-running reality TV shows: The Bachelor.