This is a guest post by Brian Lash.
When was the last time you curled up with a good book of college essays? Ever perused a great sales letter written in the style of an academic paper?
The college (read: deliberately formal) style has its place in the ivy-coated corners of the world. But it doesn’t belong in our new media blogs, podcasts, and videos. Because it isn’t conversational. It doesn’t match the medium. And it just doesn’t jive with expectations.