Although it seems like a natural place on your website to talk about yourself, a strong About page is really about empathy for your visitors.
When you write an effective About page, you dig into your readers’ minds and then communicate that you have what they need or want.
And you can’t afford to follow the herd. Just think about how many times you’ve clicked away from a website that included just a little too much “Me! Me! Me!”
You don’t want to be that person at the cocktail party who brags so incessantly that other party guests plan different routes to the restroom to avoid you. But you also don’t want to bore new visitors.
How do you strike the right balance?