5 Reasons You Should Embrace Rejection

Image of Rejection Stamp

Chances are, you read the title of this post and huffed, “I hate rejection! Rejection, I will dance upon your grave!”

The good news is that you’ll never stop experiencing rejection, so you won’t have to be shining up your dancing shoes anytime soon.

Wait — did I say the good news?

I did. In my career as a magazine writer, book author, content marketer, blogger, and copywriter, I’ve been rejected well over 500 times. Yes, I counted.

[ Continue Reading... ]

3 Ways Content Creators Can Diversify their Way to a Bigger Paycheck

Image of Tannery Machine and Worker

You’re a content marketer. I get that.

But have you thought about leveraging your writing skills and topic expertise into other kinds of gigs that can bring in revenue?

Diversification is key. Even if you’re great at what you do, developing multiple streams of income is a great thing:

  • It helps keep your income steady. If one type of gig tanks, or just slows down for a while, you have others to rely on as backup.
  • It keeps you from getting burned out. No matter how much you love what you do, there will be times when you would rather stick hot pokers into your eyes than write another white paper, newsletter, or client blog.

So, what else is a 21st-century content creator qualified to do?

[ Continue Reading... ]

[Case Study] How a Pay-What-You-Want Pricing Model Can Generate More Revenue

image of elizabethan pay-what-you-want audience

You probably know that finding the sweet spot in pricing the offer of your information product can make all the difference between generating substantial revenue and, well, running a promotion that bombs.

I’ve discovered something that adds a little icing to that sweet spot.

It all started when my husband mentioned a Kickstarter campaign for a boardgame where the designer let contributors pay what they wanted, with a minimum of $5, until a certain amount was reached. Then it turned to a pay-what-you-will model for everything over $10, and so on.

[ Continue Reading... ]

When’s the Best Time to Send Email to Your List?

image of pocket watch

Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work.

You’ve heard it all before:

“Don’t send anything on weekdays, on the weekends, or after 5 pm, because people aren’t at their computers.”

“Don’t email on Mondays because your prospects are too busy, and avoid Fridays because everyone is winding down for the weekend.”

“And be sure to stay away from the lunch hour. In fact, the best time to email is on Tuesday at 10:13 am.”

[ Continue Reading... ]

The Old-School Content Marketing Strategy That Scores Freelance Writing Clients

image of a stack of magazines

I recently wrote about the benefits of direct mail for garnering new copywriting clients.

Now that I’ve been branded a “lover of all things old-school”, I want to teach you a pre-Internet content marketing strategy that still effectively lands new clients: Writing articles for trade magazines.

Trade magazines are print publications (remember paper and ink?) that focus on the business aspects of a particular industry.

[ Continue Reading... ]

Want More Copywriting Clients? Here’s a Surprising Way to Find Them

image of postage stamp

As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.

I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

[ Continue Reading... ]