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[Case Study] How a Pay-What-You-Want Pricing Model Can Generate More Revenue

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You probably know that finding the sweet spot in pricing the offer of your information product can make all the difference between generating substantial revenue and, well, running a promotion that bombs.

I’ve discovered something that adds a little icing to that sweet spot.

It all started when my husband mentioned a Kickstarter campaign for a boardgame where the designer let contributors pay what they wanted, with a minimum of $5, until a certain amount was reached. Then it turned to a pay-what-you-will model for everything over $10, and so on.

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When’s the Best Time to Send Email to
Your List?

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Talking email marketing strategy can be a bit like talking religion or politics at a party. Everyone has their own (very strong) opinions about what does — or does not — work.

You’ve heard it all before:

“Don’t send anything on weekdays, on the weekends, or after 5 pm, because people aren’t at their computers.”

“Don’t email on Mondays because your prospects are too busy, and avoid Fridays because everyone is winding down for the weekend.”

“And be sure to stay away from the lunch hour. In fact, the best time to email is on Tuesday at 10:13 am.”

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The Old-School Content Marketing Strategy That Scores Freelance Writing Clients

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I recently wrote about the benefits of direct mail for garnering new copywriting clients.

Now that I’ve been branded a “lover of all things old-school”, I want to teach you a pre-Internet content marketing strategy that still effectively lands new clients: Writing articles for trade magazines.

Trade magazines are print publications (remember paper and ink?) that focus on the business aspects of a particular industry.

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Want More Copywriting Clients? Here’s a Surprising Way to Find Them

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As a freelance copywriter, I’ve put together a nice portfolio of major corporate clients, ranging from Bay State Gas to Pizzeria Uno. And I found most of them in a rather unusual way.

I didn’t use SEO or pay-per-click. I didn’t go to networking events and shake hands with half the Rotary Club. And I didn’t take out billboards by the highway that said AWESOME COPYWRITER FOR HIRE.

I got most of these lucrative gigs in a way that wouldn’t cross many people’s minds — a way that’s unconventional and highly effective.

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