Today we have a simple question that will likely draw many different answers from different people.
What prevents you from sitting down and writing?
What’s stopping that great blog post, killer landing page, compelling white paper or even bestselling book from pouring out of your mind and onto virtual paper?
Don’t be shy, step up and have your say.
I clearly remember that first day I wandered into an IKEA megastore.
A line from that famous Eagles song came to mind: “Welcome to the Hotel California… You can check out any time you like, but you can never leave.”
IKEA, a Swedish-based retail chain that specializes in low-cost household items, designs its stores with only one way in and one way out. The path to freedom mazes shoppers through the entire store, most of which is completely irrelevant to the shopper.
Are you struggling to attract prospects? Do you need to increase the size of your opt-in email-marketing list?
How can you stand out in a sea of noise?
With so many disruptive (and alluring) technologies such as email, RSS readers, instant messaging and mobile phones, prospects are distracted like never before—and chances are, so are you!
This attention-deficient dilemma makes it exceptionally difficult for businesses and professionals to stand out.
So what can you do?
This is the first Copyblogger post by Michael Stelzner of Writing White Papers.
Today’s “I want it now” culture dictates that you make people happy by providing what they want, when they want it.
Need information? Google it.
However, is it really wise for marketing folks to satisfy people’s desire for instant access?
M. Scott Peck describes delayed gratification as a sacrifice of present comforts for future gain in his book, The Road Less Traveled.
By NOT providing people what they want, when they want it, you can actually improve your image, enhance your branding and increase your sales.
Why?
