Why B2B Brands Need to Create Long-Form Content

Image of a Selectric typewriter

Brands must learn to master the art of short-form storytelling.

Technology enables it; and consumer attention spans demand it.

Whether it be a 6 to 15 second video, a single photo, or 140 characters of usefulness, there’s no doubt that companies must learn how to tell their brand story quickly and efficiently.

But with all the hype about short-form storytelling, too many brands often forget about the longer brand narrative, and they are making a big mistake by doing so.

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