You will have trouble remembering what I’ve written in this article — the first half at least.
Because it’s all words. There’s nothing to see. Nothing visually illustrating the concepts I share and the points I attempt to make.
Don’t get me wrong, I’ll try my best to help you understand what I’m saying; that’s the goal … but it’s an uphill battle.
I’ll use the visual tools at my disposal, like short, punchy sentences separated by whitespace and bold to highlight important phrases. Good copywriters are masterful at this.