Content is not king.
Yep, I said it. (This guy did, too.)
In the realm of content marketing, the customer is ruler of our domain.
Without falling deep into a series of Game of Thrones allusions, let’s agree that all content must be created with the customer’s needs in mind. Otherwise we are wasting time and resources as marketers.
I’ve already written much on personas and their usages across digital marketing, but it’s tying those personas to user journeys and content that yields remarkable increases in conversion.