I’ve found it just doesn’t pay to crow too much about what I’ve accomplished.
Sure, I celebrate when things go well. But I’ve found that talking too much about my achievements leads not only to criticism, but to disappointment.
There’s always going to be someone who’s done more or worked harder. And until they carve my name into the side of the moon, I see no reason in puffing myself up. The minute you get a big head is the same minute that reality smacks you and you realize that you aren’t as cool as you think you are.
So self-adulation is something I try to stay away from. But self promotion? That’s a whole different story.
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Recently, I was reading a post about sponsored Tweets, which sparked debate in both the comment section and on Twitter. The debate boiled down to whether or not a sponsored Tweet, or any sponsored content for that matter, is ethical.
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We live in a world of free. If you’re trying to make money, especially online, you might think that would make things difficult.
Every day, someone releases a new eBook, video, or podcast that not only contains tremendous value, but gives away many of the “tricks of the trade” that we used to have to pay for.
You’d think that the paid content business would be shrinking in the face of all this free information, but it keeps getting stronger. How can that be?
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Picture this. You’re in a fancy night club, one of the best in Vegas. You’re drinking free beer and watching 50 or 100 people party to heavy beats and exotic dance tunes. You should be enjoying the mood . . . maybe even letting a dance sneak out every now and then.
But instead, you’re off in the corner talking business. Not just any business either. You’re talking about the business of blogging.
I know . . . pretty lame right?
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Years ago, I worked for a direct marketing company that sold cutlery.
Although I saw many salespeople come and go during my 2+ years working there, most of whom didn’t make any money, I was able to find a way to be successful in this odd niche. I sold nearly $25,000 worth of the stuff.
I wasn’t a natural salesman, and I didn’t use any secret tactics, but I did learn a few things about how to get past no. And some of them can help you take your online business from failure to success.
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