5 Steps to Getting More Targeted Website Traffic with SEO Copywriting

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Sometimes search engine optimization gets a bad rap because so many people abuse it.

That’s too bad, because SEO copywriting is a great (and smart) way to drive traffic to your site or blog.

It will help you get more visitors through organic search, and when it’s done properly, it can even attract links, since your search-optimized content will be compelling, useful, and authoritative.

I’ve been working in this field for the last ten years — writing copy myself and helping clients tweak theirs — and I want to share with you the five tried-and-true SEO lessons I’ve learned that will drive more traffic to your site.

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How to Create Smarter Content Using Semantic Keyword Research

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Ever hear two people arguing and then someone dismisses their differences like this: “Well, that’s just semantics”?

What the person means by that is the difference boils down to “just” a difference in the meaning of the words. In other words, the meaning of a word isn’t all that important.


For serious SEO professionals (and marketers), the specific shades of meaning of a word can make a world of difference. That’s why modern search engine optimization has gone beyond basic keyword research into synonym creation, semantic search optimization, and further into semantic themes.

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