Sometimes search engine optimization gets a bad rap because so many people abuse it.
That’s too bad, because SEO copywriting is a great (and smart) way to drive traffic to your site or blog.
It will help you get more visitors through organic search, and when it’s done properly, it can even attract links, since your search-optimized content will be compelling, useful, and authoritative.
I’ve been working in this field for the last ten years — writing copy myself and helping clients tweak theirs — and I want to share with you the five tried-and-true SEO lessons I’ve learned that will drive more traffic to your site.
