When new entrepreneurs learn about copywriting that works, many think, “Great! Now I can talk about myself in a more compelling way!”
No. Never talk about yourself.
Once you learn this rule, your audience may start paying attention — but if you follow it blindly, your copywriting will lack punch … and it’ll lack a high conversion rate, too.
That’s why you need to learn the following three exceptions to the “Never Talk About Yourself” rule …