About the author

Pamela Wilson

Pamela Wilson is Director of Special Projects at Copyblogger Media. Follow her on Twitter or Google+, and find more from her at BigBrandSystem.com.

Build Your List and Make Your Audience Love You with Recurring Content Events

family watching television

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way.

It reminds me a little of this classic Dunkin’ Donuts commercial.

We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.

What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?

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Permission to Kick Ass: Granted

portrait of a grizzly bear

What if you discovered that your own words and thoughts were wreaking havoc on your chances for success?

They might be.

What you say about what you do makes a difference.

It makes a difference in your own mind. And it makes a big difference in how people view your work.

At some point, you have to decide if you want to be at the top of your field.

Does that sound like too audacious of a goal?

I’d like to propose that you consider it. That you eliminate “I’ll try” from your vocabulary. That you make it your aim to be the best, to surpass the competition, and to go for the top prize.

I propose that you make it your goal to do great things.

Not to expend great effort.

It’s OK to want to be the best. And as long as you don’t step on anyone else to get there, it’s the optimum goal you can have.

Let’s kick some ass. Ready?

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Use Images (Not Just Words) to Turn Your Distracted Visitors into Engaged Readers

woman taking iPhone photo

If you have kids — or if you’ve ever been around kids — you’ve heard the sound before.

It’s a noise that’s somewhere between the cry of a lost wolf cub and the wail of a nearby car alarm. It’s one of the most annoying sounds you’ll ever hear.

It’s the ear-piercing cry of a child who has been over-stimulated.

The angelic child becomes a hot mess of whiny, clingy neediness.

If you’re the adult in charge and you manage to keep a cool head, you say something like, “Calm down. I don’t understand what you need. Use your words.”

And sometimes it works. It stops children long enough to engage their brains rather than just their emotions, and they are able to communicate what they need.

As consumers of information online, we’re a little like that over-stimulated child.

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The 3-Step Journey of a Remarkable Piece of Content

Image of a person hiking in Norway

You know it when you’ve read it.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message you can’t help but share it.

We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.

You’re aiming to create content that makes people pay attention, think, and feel.

I believe that remarkable content takes a three-step journey.

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How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages

Image of a cave-like basement with perspective facing wall, with stairs descending into the frame from the left and a door wide open in the middle

Imagine you’ve entered a cave.

Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you.

You see three doorways: they’re equal in size, and all the same distance from where you stand. How do you choose where to go first?

You’re frustrated, because you don’t have enough information to make a decision. All you can do is guess.

Now imagine you’ve entered a second cave.

In this one, there’s one large doorway before you. It says “Tours” and is wide and well-lit.

To one side, there’s a small doorway with a window in it that says “Tickets” above it. Next to it is a nondescript door that says “Employees only.”

In this cave you know exactly what to do.

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How to Know When Your Web Design is Done

Pamela Wilson Authority Intensive

My eyes were starting to lose focus.

It was 2:00 in the morning. My hands were coated with pastel dust. An inch of cold coffee sat in the mug next to me.

I stared at the drawing I’d been working on. I took a step back and tried squinting, then I moved in close and looked at the details.

Was I done?

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