About the author

Pamela Wilson

Pamela Wilson is Executive Vice President of Educational Content at Rainmaker Digital. Follow her on Twitter, see her Copyblogger images on Instagram, and find more from her at BigBrandSystem.com.

Why a Hot Seat Is Shockingly Good for Business

How a professional group helps grow your business

Back in 2004, the heat was on for me and my little marketing and design studio.

In those days, I was a single mom with a 10-year-old and a 12-year-old, and I desperately needed my business to produce.

And by that, I mean produce profit. I needed money, honey — to support my family, run my household, and build my business.

I knew it was time to ramp up my efforts. My business was successful, but it was time to take it to another level.

Around that time, I started hearing about mastermind groups.

And now, when I look back, I recognize that joining a mastermind group profoundly changed my business for the better, especially because of one specific exercise these groups do.

That’s what I’m going to share today. Because earlier this month, we began doing something similar inside one of our communities at Rainmaker Digital.

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From a Hidden Niche, an Empire Is Born

Hero's Journey: A hidden niche that paid off

Back in the day, Michaela Clark had quite a glamorous career.

She worked in radio station promotions, and her job involved international travel and mingling with celebrities. Every day was different.

Then she became a mom. When her second child was diagnosed with autism, she knew she needed to make a drastic change, and she left her promotions job.

Within a span of a few short years, she went from mingling with celebs to changing diaper after diaper. Around this time, a friend suggested she look into becoming a virtual assistant.

The new career suited her life — her work was flexible, and she could do it from home.

But that wasn’t enough for her.

She took all her career experience and created something much, much bigger. And she did it using content marketing.

Michaela’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Now hear how Michaela’s story has played out, directly from Michaela.

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The Transformative Effect of a Well-Built Brand Statement

How to define your brand

I spent this past weekend among a group of smart writers at Jeff Goins’s first Tribe Conference in Nashville, Tennessee.

Jeff asked me to speak about content marketing (one of my favorite topics).

But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before.

So I took advantage of the invitation to learn as well as speak. On the morning of the first day, I sat down at a table full of experienced and aspiring authors to absorb as much as I could.

That day, Jeff asked us to do a simple branding exercise. He shared it off the cuff — almost as an aside — and gave us a few minutes to fill in the following blanks he provided for the exercise:

  • I help _____
  • (do) _____
  • so they can _____.

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Is Podcasting Replacing Written Content Marketing?

spoken words vs. written words

That is the question.

It’s the question I’m asked as soon as someone discovers that I manage the editorial team for Copyblogger.

You see back in March, there was a sudden influx of audio content here on the pages of Copyblogger. We launched our podcast network — Rainmaker.FM — and (of course) wanted to share the new content we were creating with all of you.

But we may have confused you, too. Based on the questions I get, we’ve certainly confused at least some of you.

I’m here today to set the record straight. I want to let you know what we really think about podcasting, and how it relates to written content, and where we see content marketing going in the future.

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Guiding Online Dreams (and Dreaming of a New Community)

inspiration: how your community influences your business

Darren DeMatas has built a career helping others bring their dreams online. With his newest venture, selfstartr.com, he’s finally shifted his focus to a new client he’s never served before: himself.

It’s a new business, and his dream is to create a community where people can start to learn how to use content to market their own e-commerce businesses.

Darren’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. You can read about Belinda Weaver, our featured community member from last month.

Darren’s professional experience up until this point has ranged from search marketing to e-commerce and software-as-a-service. This new business will draw from his previous experience to help serve those who want to grow online.

Let’s turn this over to Darren so he can share his story.

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Why Content Creators Will Flock to Cleveland This September

a live event featuring content professionals and inspiration

Content Marketing World is big, bold, and designed for people who aspire to be at the top of the content marketing field.

And this year, our Rainmaker Platform is proud to be a sponsor of this epic event — billed as the largest content marketing event on the planet.

We even have a special discount to offer you. But first, let’s talk about why you might want to put Cleveland, Ohio on your list of travel destinations in the next month.

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