Traditional marketing and content marketing have something important in common.
In order to get the business results you want — more leads, sales, and profits — you have to do them consistently over time.
In traditional marketing, you don’t place one ad or send out one brochure and think your work is done.
And in content marketing, you can’t write five blog posts or record three podcast episodes and expect them to transform your profits.
If you want content to grow your business, you have to produce it regularly. I compared it to a hamster wheel here.
It’s a lot of work, and you have to keep it up. That’s why I recommend adopting the lazy person’s approach to content marketing.
Surprised? There’s a lot we can learn from lazy people.