Have you heard about RADD?
(I doubt it, because I just invented it.)
RADD refers to a purely made-up syndrome called Reader Attention Deficit Disorder, and almost every adult I know suffers from it.
The symptoms of RADD are:
- Inability to read one page of a book or magazine without the urge to “look something up real quick” on a digital device
- Extreme fidgeting whenever several pages of text must be read in one sitting
- Aversion to fully reading and absorbing any content longer than 500 words
RADD is a result, I believe, of the excessive time we spend reading on screens and devices. Even though RADD is a made-up syndrome, the struggle to read better online is real.
As content creators, we can help make online reading easier. And one of the most powerful tools of our trade is the humble subhead.