About the author

Pamela Wilson

Pamela Wilson is Vice President of Educational Content at Copyblogger Media. Follow her on Twitter, listen to her Hit Publish podcast, and find more from her at BigBrandSystem.com.

3 Smart Ways to Out-Test the Competition

Authority Rainmaker speaker Pamela Wilson

You’ve been there, and I have too.

It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site.

You’re done. Finally!

Except — and I hate to be the one to break the bad news — you’re not.

Because after you’ve put the finishing touches on that new piece of content you’ll offer for an opt-in or a purchase, the true final phase is running quality assurance tests (QA, for short).

Before we continue, let me make a confession.

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Why Copyblogger Is Killing Its Blog

Written words? Who needs written words?

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way, all day.

It reminds me of that classic Dunkin’ Donuts commercial, “Time to make the donuts.”

We are all like that little round Fred the Baker dragging our sorry selves to our keyboards to create yet another readable, but forgettable, post.

I say, enough of this twaddle. Let’s shut down this blog and be done with it.

Think that’s going too far?

Listen: It was just a matter of time.

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How to Structure and Sell Your Natural Expertise

ready to share your knowledge?

Way back in late 2009, I was getting antsy, on both a personal and a professional level.

I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine.

But despite my success, I started to feel like there was “more” that I wanted to do with my career.

And one day, in a quiet moment, I heard a question:

Where will you grow from here?

I needed to answer that question. But how?

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Does Hitting Publish Make You Want to Puke?

How to Hit Publish Without Wanting to Puke

Have you ever hovered over the “Publish” button while your stomach churned?

Have you hesitated to make your website live because you’d rather stay invisible?

Does putting your content out there make you feel exposed and insecure?

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Build Your List and Make Your Audience Love You with Recurring Content Events

family watching television

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way.

It reminds me a little of this classic Dunkin’ Donuts commercial.

We’ve all felt like Fred the Baker from time to time — dragging ourselves to our keyboards to create yet another readable, but forgettable, post.

What if you could break the “time to make the donuts” cycle with an information-packed piece of content that readers would line up (and sign up) to consume?

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Permission to Kick Ass: Granted

portrait of a grizzly bear

What if you discovered that your own words and thoughts were wreaking havoc on your chances for success?

They might be.

What you say about what you do makes a difference.

It makes a difference in your own mind. And it makes a big difference in how people view your work.

At some point, you have to decide if you want to be at the top of your field.

Does that sound like too audacious of a goal?

I’d like to propose that you consider it. That you eliminate “I’ll try” from your vocabulary. That you make it your aim to be the best, to surpass the competition, and to go for the top prize.

I propose that you make it your goal to do great things.

Not to expend great effort.

It’s OK to want to be the best. And as long as you don’t step on anyone else to get there, it’s the optimum goal you can have.

Let’s kick some ass. Ready?

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