Is Content Marketing a Hamster Wheel You Can’t Escape?

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Brace yourself. It kind of is.

Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.

That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.

But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.

But really, what are your alternatives? Spend hundreds of thousands of dollars (or more) on advertising that doesn’t work?

Don’t throw in the towel at the thought of creating all that content!

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How to Write Your Way to the Top of Your Industry

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Here’s the thing: I’m not a writer.

I feel more comfortable saying, “I am a person who writes.” Why? Because I have had no writing training outside of regular English classes.

What I have had, though, is lots and lots of practice.

All that practice — all that writing — has helped me build my online business from scratch to where it is today.

I’m meeting my business goals with my writing. And more importantly, my writing has helped me reach thousands of people I’d otherwise have no contact with. I teach, share, and encourage them with my words.

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6 Simple Ways to Make a Good First Impression Online

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You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand.

Depending on who you ask it might be seven seconds. It might be three. It might be a split second.

You’ve got to make an immediate positive impact, or you’re toast. The worst part is that you may never get the chance to make an impression again.

The pressure’s on. Where do you start?

I’m here to tell you that it’s actually not that complicated.

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Seven Lessons Learned from Three Years of Content Creation

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Life and business are full of lessons if you look for them.

Some you learn the easy way, and some you learn the hard way.

A few years ago, I started creating content for my brand-new site. It wasn’t easy — I didn’t consider myself a writer, so cranking out blog posts on a consistent schedule was daunting at first.

But over the years I’ve become more comfortable with content creation, and I’ve even added to my writing workload. I now write a weekly newsletter, and I write guest posts regularly for some pretty big sites, some of which you may know. ;-)

I have learned a few valuable lessons along the way.

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How to Use Ebooks Strategically and Reach Your Content Marketing Goals

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Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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Beware the Ideas of March

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The year is marching on, isn’t it?

All those New Year’s Day vibes have worn off completely. We’ve returned to the everyday slog of our businesses.

How are your resolutions? What’s happening with your goals? Are they buried under your day-to-day tasks, forgotten?

It’s a sad state. But it doesn’t have to stay that way. You can re-boot your business anytime you want. And what better day than the Ides of March?

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