Join the Copyblogger Team for Our First Content Challenge

Challenge begins January 4, 2016 - build your website's content marketing cornerstone

Starting a week from today, the Copyblogger team is doing something we’ve never done before … and we want you to join us.

We’re hosting our first three-week Copyblogger Content Challenge. These brand-new challenges are designed to give you in-depth education around key content marketing topics.

The goal of our challenges is simple:

We help you master each topic — and you put that information directly to use to grow your business.

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Patience, Persistence, and Waiting for the Payoff

cultivating patience and persistence

I grew up as the middle child in a family of five children.

We celebrated Christmas, which involves — as you know — tightly wrapped presents tucked under a tree.

In those days, you started dreaming about your presents in August when the Sears, Roebuck catalog landed in your mailbox.

You’d flip through the pages that were brimming with products and think about what it would be like to possess the Deluxe Hand Loom (make beautiful potholders!), the Alaskan Wooden Toboggan, or the Young Artist Studio Toolkit.

Christmas Eve was a test of my patience. That was the night we had our big Christmas dinner, followed by The Opening of the Gifts.

Off in the corner, the Christmas tree glowed, and the shiny paper and bows beckoned.

But you had to eat your dinner at the table first. And that’s where I began to learn the art of patience.

It’s a skill I still use today.
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A Business Built Around Mentoring Fledgling Lawyers

hero's journey - helping lawyers get a strong start

Some of the best businesses are built when an entrepreneur wants to right a wrong, and today’s story is a perfect example.

As a young lawyer himself, Chris Hargreaves saw that budding lawyers were thrown into the profession with little-to-no support. They were expected to figure things out for themselves, and as a result, took longer to get up to speed with their field.

And that was bad — for their clients, their employers, and their own careers.

Chris’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Now let’s hear Chris explain what he does in his own words.
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A Practical Approach to Using Powerful Cornerstone Content on Your Site

build your website's content marketing cornerstone

We’ve been talking about cornerstone content a lot lately.

Not sure what cornerstone content is? Here’s a quick explanation:

Website owners use cornerstone content to answer the fundamental questions their newest prospects have. Cornerstone pages are informative, instructive, and they help your prospects understand the foundational information needed to interact with your business.

Cornerstone content pages answer those cocktail party questions. You know the ones I mean, right?

They’re those questions you get asked at a cocktail party right after you tell someone what you do:

  • How does [your business] apply to me?
  • Why did you get into [your business]? What motivates you?
  • How can I get started with [your business]?
  • What do I need to know to be smart about [your business]?
  • How can [your product or service] help me?
  • If I’m just learning about [your field of expertise], what do I need to know first?

In this post, we’re going to cover how to use cornerstone content on your site and invite you to join us for free cornerstone content education we’ll offer next month.

You heard that right: free cornerstone content education! If you can’t wait to sign up for that, scroll to the bottom of this post and get your name on the list.
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The Tightwad’s Guide to Creating Competitive Content on a Budget

how to create remarkable content on a budget

Do you need to spend a lot of money to create exceptional content?

In a word, no.

The barriers to entry for publishing on the Internet are extremely low. That’s why we see so much mediocre content everywhere we look.

But you’re here reading Copyblogger. That tells me that “mediocre content” is a phrase that’s not part of your vocabulary. You’re aiming to create content that’s remarkable. Content that attracts an audience and builds your business.

Today we’re going to cover how to produce winning content on a budget. A really small budget.

The fact is, you don’t need to outspend the competition.

You need to outthink them.
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How to Use an Iterative Loop to Dominate Your Niche

How to Use an Iterative Loop to Dominate Your Niche

Here at Rainmaker Digital, we’re riding an iterative loop. It’s how we do business.

We listen, we create, we offer, we improve, and the cycle goes on.

Approaching your content strategy as an iterative loop will help you create useful, in-demand information that serves your customers and builds your business.

Out in the business world, this approach is called design thinking. And design thinking is in the news right now. Harvard Business Review ran a cover story on it this past September. The New York Times featured it earlier this month.

Here at Copyblogger, we’ve been talking about design thinking since 2010.

Design thinking isn’t difficult — it’s just different. It requires a mindset shift that will change the way you create products, content, and customer experiences.
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