Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)

image of woman with an orange

I am such a sucker.

Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.”

And then, I make the fatal mistake. I decide to take a peek inside.

And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist.

Even though I understand full well all the persuasion techniques they employ to make their product irresistible, I cave.

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4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme

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It wasn’t easy, but you finally settled on a premium theme for your self-hosted WordPress website.

You bought it, installed it, and watched all of your content magically reorganize itself inside the pages and sidebars of your new site. Your content is served up with new fonts, colors, and beautiful white space. It looks great.

As a matter of fact, it looks just like the example theme that inspired you to choose it. Exactly like it.

At this point, it might dawn on you that your site now looks identical to hundreds of other websites out there. Oh sure, it’s gorgeous, but it’s not unique.

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Is Content Marketing a Hamster Wheel You Can’t Escape?

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Brace yourself. It kind of is.

Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.

That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.

But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.

But really, what are your alternatives? Spend hundreds of thousands of dollars (or more) on advertising that doesn’t work?

Don’t throw in the towel at the thought of creating all that content!

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How to Write Your Way to the Top of Your Industry

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Here’s the thing: I’m not a writer.

I feel more comfortable saying, “I am a person who writes.” Why? Because I have had no writing training outside of regular English classes.

What I have had, though, is lots and lots of practice.

All that practice — all that writing — has helped me build my online business from scratch to where it is today.

I’m meeting my business goals with my writing. And more importantly, my writing has helped me reach thousands of people I’d otherwise have no contact with. I teach, share, and encourage them with my words.

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6 Simple Ways to Make a Good First Impression Online

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You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand.

Depending on who you ask it might be seven seconds. It might be three. It might be a split second.

You’ve got to make an immediate positive impact, or you’re toast. The worst part is that you may never get the chance to make an impression again.

The pressure’s on. Where do you start?

I’m here to tell you that it’s actually not that complicated.

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Seven Lessons Learned from Three Years of Content Creation

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Life and business are full of lessons if you look for them.

Some you learn the easy way, and some you learn the hard way.

A few years ago, I started creating content for my brand-new site. It wasn’t easy — I didn’t consider myself a writer, so cranking out blog posts on a consistent schedule was daunting at first.

But over the years I’ve become more comfortable with content creation, and I’ve even added to my writing workload. I now write a weekly newsletter, and I write guest posts regularly for some pretty big sites, some of which you may know. ;-)

I have learned a few valuable lessons along the way.

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