Brace yourself. It kind of is.
Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.
That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.
But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.
But really, what are your alternatives? Spend hundreds of thousands of dollars (or more) on advertising that doesn’t work?
Don’t throw in the towel at the thought of creating all that content!