How Bill Erickson Combines Content and the Genesis Framework to Build His Business

StudioPress power user Bill Erickson

Bill Erickson is an Austin-based WordPress developer who’s contributed to the WordPress community since way back in 2006.

And his platform of choice for developing on WordPress?

The Genesis Framework. Bill has even contributed to the core Genesis Framework code.

We sat down with Bill to ask him a few questions about his work.

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The Bobby McFerrin Plan for Creating a Remarkable Business

image of Bobby McFerrin

Editor’s note: This article was Pamela Wilson’s first guest post on Copyblogger, published on March 25, 2010 — well before she joined our team as VP of Educational Content. Pamela had just completed Copyblogger’s flagship course, Teaching Sells, and was ready to expand her successful offline design business into new online territory.

I just returned from a Bobby McFerrin concert, and now I know how to run my new business.

No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that.

You see, I’m a little nervous. For 23 years, I’ve made my income the same way — in a service business, as a graphic designer. Clients come to me for design work. I create something for them, and bill for my time. Rinse, repeat, rinse, repeat for 23 years, and you have a career as a successful designer.

But that’s all about to change.

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Behind-the-Scenes Online Marketing Insights from Authority Rainmaker 2015

authority rainmaker 2015 audio recap

Authority Rainmaker 2015 wrapped up a week ago, and those of us who were there are still processing the online marketing insights we had at the live event in Denver.

If you didn’t make it this year — and even if you did — we’d like to invite you to experience some of the energy at the conference.

There were so many smart people — attendees, presenters, and sponsors — gathered in one place. The collective energy of the group could be felt in the opera house seats, in the lobby, at the meals, and at the parties.

Listen below to Clark Buckner of TechnologyAdvice interview Authority Rainmaker 2015 presenters, attendees, and sponsors.

Hear their favorite takeaways below. And read on for the most compelling quotes we heard.

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The Introvert’s Guide to Surviving an In-Person Conference

take a deep breath and pretend to be an extrovert

Tonight kicks off our Authority Rainmaker conference in Denver, Colorado, and many of us are terrified.

Here’s the thing: we’re a company mostly made up of introverts.

We all fall somewhere on an “introvert’s scale” that ranges from extreme discomfort in social settings, to mild dread, to slight concern before entering a packed room.

So an event like Authority Rainmaker tests us. It gives us a chance to practice extroversion, even if it’s just for a couple of days.

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Why Your Mom Was Right About Blogging

When it comes to blogging, Mom knows best

It’s a good thing your mom taught you everything you need to know to become a well-respected, successful blogger, isn’t it?

What’s that?

Your mom never taught you anything about blogs? Because blogs didn’t exist when you were growing up?

I beg to differ.

I’m going to bet that she really did teach you everything you need to know. She just may have forgotten to say “when blogging.”

Let’s take a look.

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3 Smart Ways to Out-Test the Competition

Authority Rainmaker speaker Pamela Wilson

You’ve been there, and I have too.

It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site.

You’re done. Finally!

Except — and I hate to be the one to break the bad news — you’re not.

Because after you’ve put the finishing touches on that new piece of content you’ll offer for an opt-in or a purchase, the true final phase is running quality assurance tests (QA, for short).

Before we continue, let me make a confession.

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