6 Simple Ways to Make a Good First Impression Online

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You’ve heard it before, I know. You have seconds — seconds — to make a good first impression with your brand.

Depending on who you ask it might be seven seconds. It might be three. It might be a split second.

You’ve got to make an immediate positive impact, or you’re toast. The worst part is that you may never get the chance to make an impression again.

The pressure’s on. Where do you start?

I’m here to tell you that it’s actually not that complicated.

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Seven Lessons Learned from Three Years of Content Creation

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Life and business are full of lessons if you look for them.

Some you learn the easy way, and some you learn the hard way.

A few years ago, I started creating content for my brand-new site. It wasn’t easy — I didn’t consider myself a writer, so cranking out blog posts on a consistent schedule was daunting at first.

But over the years I’ve become more comfortable with content creation, and I’ve even added to my writing workload. I now write a weekly newsletter, and I write guest posts regularly for some pretty big sites, some of which you may know. ;-)

I have learned a few valuable lessons along the way.

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How to Use Ebooks Strategically and Reach Your Content Marketing Goals

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Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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Beware the Ideas of March

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The year is marching on, isn’t it?

All those New Year’s Day vibes have worn off completely. We’ve returned to the everyday slog of our businesses.

How are your resolutions? What’s happening with your goals? Are they buried under your day-to-day tasks, forgotten?

It’s a sad state. But it doesn’t have to stay that way. You can re-boot your business anytime you want. And what better day than the Ides of March?

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The Essentials of Web Design That Works

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Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.

Anyone? Anyone? I didn’t think so.

Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.

As publishers to the open web, we ignore these behaviors at our peril. What are they?

I thought you’d never ask.

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How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It)

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I’ll admit it: I spent so much time this past year creating content that I didn’t make enough time to read. And reading is important when you’re a content creator. After all …

It is what you read when you don’t have to that determines what you will be when you can’t help it. ~ Oscar Wilde

I’m determined to change, and I started by making time to read The Business Case for Agile Content Marketing by Copyblogger’s Brian Clark.

What exactly is agile content?

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