The Introvert’s Guide to Surviving an In-Person Conference

take a deep breath and pretend to be an extrovert

Tonight kicks off our Authority Rainmaker conference in Denver, Colorado, and many of us are terrified.

Here’s the thing: we’re a company mostly made up of introverts.

We all fall somewhere on an “introvert’s scale” that ranges from extreme discomfort in social settings, to mild dread, to slight concern before entering a packed room.

So an event like Authority Rainmaker tests us. It gives us a chance to practice extroversion, even if it’s just for a couple of days.

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Why Your Mom Was Right About Blogging

When it comes to blogging, Mom knows best

It’s a good thing your mom taught you everything you need to know to become a well-respected, successful blogger, isn’t it?

What’s that?

Your mom never taught you anything about blogs? Because blogs didn’t exist when you were growing up?

I beg to differ.

I’m going to bet that she really did teach you everything you need to know. She just may have forgotten to say “when blogging.”

Let’s take a look.

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3 Smart Ways to Out-Test the Competition

Authority Rainmaker speaker Pamela Wilson

You’ve been there, and I have too.

It’s that moment of sheer exhaustion when you finally put the finishing touches on that new ebook you’re going to give away, that audio recording you’ll sell, or that video series you’re using to launch your new membership site.

You’re done. Finally!

Except — and I hate to be the one to break the bad news — you’re not.

Because after you’ve put the finishing touches on that new piece of content you’ll offer for an opt-in or a purchase, the true final phase is running quality assurance tests (QA, for short).

Before we continue, let me make a confession.

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Why Copyblogger Is Killing Its Blog

Written words? Who needs written words?

You know the drill: another day, another piece of content to connect with your audience.

You churn out post after post, social media update after social media update — typing, typing, typing all the way, all day.

It reminds me of that classic Dunkin’ Donuts commercial, “Time to make the donuts.”

We are all like that little round Fred the Baker dragging our sorry selves to our keyboards to create yet another readable, but forgettable, post.

I say, enough of this twaddle. Let’s shut down this blog and be done with it.

Think that’s going too far?

Listen: It was just a matter of time.

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How to Structure and Sell Your Natural Expertise

ready to share your knowledge?

Way back in late 2009, I was getting antsy, on both a personal and a professional level.

I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine.

But despite my success, I started to feel like there was “more” that I wanted to do with my career.

And one day, in a quiet moment, I heard a question:

Where will you grow from here?

I needed to answer that question. But how?

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Does Hitting Publish Make You Want to Puke?

How to Hit Publish Without Wanting to Puke

Have you ever hovered over the “Publish” button while your stomach churned?

Have you hesitated to make your website live because you’d rather stay invisible?

Does putting your content out there make you feel exposed and insecure?

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