Why Content Creators Will Flock to Cleveland This September

a live event featuring content professionals and inspiration

Content Marketing World is big, bold, and designed for people who aspire to be at the top of the content marketing field.

And this year, our Rainmaker Platform is proud to be a sponsor of this epic event — billed as the largest content marketing event on the planet.

We even have a special discount to offer you. But first, let’s talk about why you might want to put Cleveland, Ohio on your list of travel destinations in the next month.

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The Dangerous Myth of the Magical Tool

Reality Check: Is your mind playing tricks on you?

When we’re starting out, we want to know the best tools to use.

What platform should I build my website on? What’s the best tool for writing? What should I use to create images for my site? What social media platforms should I invest time in?

These thoughts can swirl around and around and keep us firmly planted in analysis paralysis.

Don’t get me wrong: It makes sense to look for solid tools from the very beginning. You want to get your business off to a good start. You want to build it on a reliable platform and avoid having to make a painful switch to a different platform later.

But you have to move on from that stage. Don’t dawdle there.

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6 Easy Ways to Adapt Your Writing Style to the New World of Content Consumption

it's a brave new fast-paced content world

You ease yourself into the coziest chair you own, a warm beverage by your side, a blanket over your legs, and the glow of a reading lamp over your shoulder.

It’s time to sink into a nice, long session of reading.

You pull apart the pages of the nonfiction book you’re working your way through, and you begin a new chapter.

It starts with an inspiring quote. Then the author tells a story.

Eventually, she comes around to the topic at hand. Now that you’re warmed up, she’s going to share some information with you.

What’s the online version of this scene?

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How One Entrepreneur Grew a Digital Business to Fit Her Life

using fluidity and focus to grow your digital business

Back in 2009, Belinda Weaver had a decision to make.

She loved marketing, but wasn’t especially happy in her job as a marketing coordinator.

She and her husband were thinking about starting a family.

As Belinda says, “Change was afoot. I just didn’t know how I wanted that change to take shape.”

Then she attended a one-day conference where she was hit by a figurative bolt of lightning after learning about copywriting.

Welcome to the first post in our new series, The Hero’s Journey. We’re tapping the collective wisdom of our audience to learn from their business journeys.

Let’s have Belinda take it from here …

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The Write Way to Answer Your Most Pressing Questions

fingers typing on keyboard - a simple ways to access your inner genious

I’m going to go out on a limb here. Because what I’m about to suggest might seem a little crazy.

But it really works.

And I want you to know about this simple habit, because the sooner you adopt it, the sooner you’ll start to see what I discovered.

I stumbled upon this weird (and unexpected) benefit while I was developing a different habit.

Now the habit is a daily practice for me because of the powerful results it produces.

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The Minimum Viable Paradox: How Doing Less Leads to More

heart lock with key - how to learn to love the minimum viable product

True confession: I built my online business in the most backward way possible. And I’m here to share my sordid tale so you don’t make the same mistakes I did.

I want to save you from years of frustration, months of waffling, and full days of stumbling around in a fog.

If only I had this information when I started!

But it brings me some consolation to know that you’ll have it. That you won’t need to experience the painful process of birthing an online business quite the same way I did.

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