An Advocate Who Helps People Change the World with Content Marketing

Hero's Journey - helping make change happen with content

There’s a certain type of client who’s naturally drawn to Amy Butcher’s work. And there’s a certain type of client Amy Butcher is naturally drawn to.

The common thread?

Amy helps nonprofits, research institutes, and public sector agencies craft ultra-effective content. Her words help them get more support and more donations.

Her words help them change the world.

Once a month here on Copyblogger, we tap the collective wisdom of our community members to bring you reports from the front lines of the content marketing world.

For this month’s Hero’s Journey feature, I asked Amy to remove her superhero cape momentarily to tell us more about her business — who she helps, and how she helps them.

Here are her answers in her own words.
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How the Perfect Name Changes Everything

the wow factor behind a great name

Take a look at the image we chose for this post.

Ten years ago, any woman reading this would have looked at the woman’s hair and thought, “Oh, her roots are growing out.” If a woman lightens her hair and then doesn’t repeat the procedure, her natural hair color starts growing in, and you see the effect above — the hair is lighter at the bottom, darker at the top.

Over the years, hair salons have earned millions of dollars helping women to keep this from happening to their hair. Until a few years ago, that is.

Now, that hairstyle has a name — it’s the “ombré effect.” According to Wikipedia, ombré “… describes the gradual blending of one color hue to another, usually moving tints and shades from light to dark.”

That’s the transformative effect of a perfect name.

The right name can legitimize a style, an approach, or a movement. It can make something that was unacceptable suddenly acceptable — even desirable!

How can you find the perfect name for your next product, project, event, or service? That’s what we’ll cover in today’s post.
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What’s the Difference Between Content Marketing and Digital Commerce?

content marketing and digital commerce - your questions answered

Last week was a big one for all of us at Rainmaker Digital.

We launched Digital Commerce Institute. Plus, we announced a new educational program, Digital Commerce Academy.

And, as if that wasn’t enough, we announced next year’s live event, Digital Commerce Summit.

Since a few questions have come up repeatedly, today’s post will answer the most-common questions we’ve fielded and provide the guidance you need.

It’s especially important to read this today, because our ultra low-priced Charter Membership offer expires tomorrow, November 6, 2015 at 5:00 p.m. Pacific Time.

We want you to have the answers you need, so you can make an informed decision before the low price goes away.

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How to Play the Long Game to Bring Your Idea to Life

hero's journey - tenacity and vision pay off

Not long ago, Chris Healy and Lindsay Barto were driving back from a client meeting. It went well, but they couldn’t help asking themselves, “What’s our thing?”

Lindsay and Chris run a creative agency, Round Two Creative Group. They make websites, set up email systems, create original content, build sales funnels, and more.

But what was their silver bullet? What differentiated them from everyone else?

As they drove back to San Diego, it suddenly became clear: they’d talk about hair ties … for guys!

Except they didn’t have any hair ties. For guys, or for anyone. Or a website. Or a brand. Or anything — except an idea and a funny commercial they made.

That’s when they realized it’s not about a loop of elastic. It’s about why guys with long hair need hair ties for guys.

Chris and Lindsay’s story is this month’s Hero’s Journey feature. We’re tapping the collective wisdom of our community members to bring you reports from the front lines of the content marketing world. Read all the Hero’s Journey posts here.

Let’s hear directly from Chris and Lindsay to discover how two guys created a recognizable brand around their long hair.
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How to Fully Engage Your Readers’ Brains with Images

how to make your images say more

This is an ode to your visual cortex.

It’s a little unsung hero that sits, unassuming, at the back of your brain.

It’s small — almost hidden — but it dominates your senses and creates the world around you.

And it’s hungry.

You see, your visual cortex is fast. It processes visual information faster than the rest of your brain processes words.

That’s why one of the most important things you can do to put a finishing touch on any piece of content is to add an image.

The image you add to your next post, podcast episode, or social media missive may connect with your reader in 13 milliseconds (or less). You’re able to convey meaning before a single word is read.

Images are powerful communicators.

Are you fully engaging your readers’ brains with images? If not, read on. We’re going to talk about how to find, choose, and use images so you can harness their power in all of your content.
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A Sneak Peek at the Redesign of

Here's what's coming in the Copyblogger website redesign

Over the past few months, the team at Rainmaker Digital has been working hard to redesign

We’re creating a new interface that will be easier to read and use. And we can’t wait to show it to you!

The new site isn’t quite ready yet. But in this post, we’re going to give you a sneak peek at what’s coming and why we’re making the changes you’ll see.
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