How to Use Ebooks Strategically and Reach Your Content Marketing Goals

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Have you written an ebook yet?

Some of the most-respected content marketers have embraced ebooks for marketing their businesses and as a source of income.

Their goals vary, and so do the formats they prefer. Some use PDF-style ebooks they create and sell from their own websites, and some publish EPUB-style ebooks they upload and offer on Amazon, Barnes and Noble, and the iBookstore.

Let’s briefly review the two prominent ebook styles, and how either (or both) might serve your business goals …

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Beware the Ideas of March

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The year is marching on, isn’t it?

All those New Year’s Day vibes have worn off completely. We’ve returned to the everyday slog of our businesses.

How are your resolutions? What’s happening with your goals? Are they buried under your day-to-day tasks, forgotten?

It’s a sad state. But it doesn’t have to stay that way. You can re-boot your business anytime you want. And what better day than the Ides of March?

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The Essentials of Web Design That Works

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Raise your hand if your website is designed for little Martian men. Go ahead. Don’t be shy.

Anyone? Anyone? I didn’t think so.

Our sites are created for human interaction. And we human beings — for all our splendiferous variety — share some universal behaviors, no matter where we’re from.

As publishers to the open web, we ignore these behaviors at our peril. What are they?

I thought you’d never ask.

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How to Create an Agile Content Marketing Strategy (and Stay Sane Doing It)

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I’ll admit it: I spent so much time this past year creating content that I didn’t make enough time to read. And reading is important when you’re a content creator. After all …

It is what you read when you don’t have to that determines what you will be when you can’t help it. ~ Oscar Wilde

I’m determined to change, and I started by making time to read The Business Case for Agile Content Marketing by Copyblogger’s Brian Clark.

What exactly is agile content?

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4 Powerful WordPress Design Tips

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Click, click, click. Your ideal customer has eleven tabs open, and is flipping through them, trying to find some information.

Will he stop at your site? Or will he click and make it disappear?

What’s stopping him from ditching your site altogether?

He’ll make up his mind about the quality of your information before he’s even read it, and it will be based on his gut reaction to your website’s design.

If it doesn’t pass muster, he may never read your words. He’ll hover over that big X on the browser, click it, and make your site go away. How can you invite him in and keep him there?

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A Comprehensive Guide to Formatting Your WordPress Posts and Pages

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The WordPress publishing platform makes it incredibly easy to create readable, engaging pages, but only if you use all the editing bar bells and whistles to their fullest.

This post is going to show you how to make the most of the tools on the WordPress post (and page) editing bar.

By then end of it, you’ll understand how to create pages and posts that are interesting to look at, easy to read, and engaging to … even the most jaded web surfer.

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