Content marketing tools and training.
I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.
There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.
There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”
You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working.
You aren’t being noticed by the one you love. Your ideal customer isn’t giving you the time of day. They’re ignoring your offers. All of your overtures are rebuffed.
They’re just not that into you.
To wrap up Valentine’s week here on Copyblogger, we’re going to cover how to flirt with potential customers, get their attention, and make them fall head over heels with your product or service. It’s a five-part technique that — when implemented together — will attract the most resistant customer.
I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home.
She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a better life.
By the end of the story, Cinderella is queen. Her name is synonymous with radical transformation — going from the cinders to the palace.
Think transformation only happens in children’s stories? Cinderella’s metamorphosis follows a series of steps that can help you transform your business if you’re willing to give them a try.
A few weeks ago I saw this tweet from Johnny B. Truant:
If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers.
Johnny made me smile. Then he made me think.
Would we remember Frida Kahlo today if she hadn’t had the audacity to leave her eyebrows natural, and sport a wisp of a mustache across her upper lip?
Your precious words. You know they’ve got to be right to attract the audience you want.
You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?
Nobody reads them.
No comments, no tweets, no sharing on Facebook.
It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.
Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.
Google likes to play a little game with those of us who do business online.
The game is called “change all the rules and see who survives.” It’s often a fun and rewarding game for Google users, but it can be painful for business owners.
In the latest version, Google has rolled out a feature called Instant Previews.
When enabled, users see a cute little magnifying glass sitting next to their search results. The user can view a quick snapshot of sites simply by hovering over links. Why do you care?
