4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

image of bored woman

You’d better sit down.

I want to tell you something, and you’re not going to like it.

Your dreary blog is putting me to sleep.

I just visited your site, gave it the requisite three seconds of my attention, and found myself in Dullsville.

Nothing grabbed my eye. No headline inspired me to read. No images drew me in.

And here’s the thing: I’m not a captive audience. It was remarkably easy for me to rid myself of your insipid prose, your bland blog. One quick click and I was gone.

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Cut the Crap and Write Better Now

image of two sheep

Composition is a discipline; it forces us to think.

If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do.

But, if you want to communicate with another thinking human being, get in touch with your thoughts.

Put them in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.

The secret way to do this is to write it down and then cut out the confusing parts.

~ William Safire

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6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

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5 Hot Tips to Make Your Readers Fall in Love

image of computer keyboard with heart key

You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working.

You aren’t being noticed by the one you love. Your ideal customer isn’t giving you the time of day. They’re ignoring your offers. All of your overtures are rebuffed.

They’re just not that into you.

To wrap up Valentine’s week here on Copyblogger, we’re going to cover how to flirt with potential customers, get their attention, and make them fall head over heels with your product or service. It’s a five-part technique that — when implemented together — will attract the most resistant customer.

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The Cinderella Guide to Radically Transforming Your Business

image of glass slipper

I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home.

She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a better life.

By the end of the story, Cinderella is queen. Her name is synonymous with radical transformation — going from the cinders to the palace.

Think transformation only happens in children’s stories? Cinderella’s metamorphosis follows a series of steps that can help you transform your business if you’re willing to give them a try.

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Defy Convention (Or Be Forgotten)

image of Frida Kahlo

A few weeks ago I saw this tweet from Johnny B. Truant:

If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers.

Johnny made me smile. Then he made me think.

Would we remember Frida Kahlo today if she hadn’t had the audacity to leave her eyebrows natural, and sport a wisp of a mustache across her upper lip?

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