The Picasso Guide to Becoming a Social Media Legend

image of pablo picasso

During his career he was loved, hated, admired, dissed, fought over … but never ignored.

His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y …

Picasso.

Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that.

I have to confess that I’ve had a creative crush on him ever since I first encountered his work in my college art history class.

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6 Design Tips That Will Have Your Audience Licking Their Screens

image of dog licking chops

We made the buttons on the screen look so good you’ll want to lick them.
~ Steve Jobs

You’re creating great content to attract an audience. A loyal audience that comes to know, like and trust you.

But what if you never get the attention of that audience in the first place?

What if your blog visitors take one look at your well-written words and move right along because your page looks bland, boring, and amateurish?

You lose them at hello. Your words never had a chance to take root.

That’s where design can help.

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3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World

image of vintage texas map

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news.

We were moving to San Antonio, Texas.

I was devastated. Texas? I imagined what our new home would look like.

We’d be miles from any neighbors — who all walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.

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The Charles Darwin Guide to Writing and Selling an Effective eBook

image of charles darwin

Out of the primordial soup — back in the early 1990s they came.

They weren’t pretty. They weren’t compelling. They’re repulsive to look at today.

But we bought them — lots of them.

They were the first ebooks.

Remember Times Roman? There was page after page of it, like an 8th grade book report.

Remember the yellow highlighter on the sales page? How it made our hearts beat a little faster?

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4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

image of bored woman

You’d better sit down.

I want to tell you something, and you’re not going to like it.

Your dreary blog is putting me to sleep.

I just visited your site, gave it the requisite three seconds of my attention, and found myself in Dullsville.

Nothing grabbed my eye. No headline inspired me to read. No images drew me in.

And here’s the thing: I’m not a captive audience. It was remarkably easy for me to rid myself of your insipid prose, your bland blog. One quick click and I was gone.

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Cut the Crap and Write Better Now

image of two sheep

Composition is a discipline; it forces us to think.

If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do.

But, if you want to communicate with another thinking human being, get in touch with your thoughts.

Put them in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.

The secret way to do this is to write it down and then cut out the confusing parts.

~ William Safire

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