3 Simple Techniques to Getting Your Message Seen, Heard and Out There into The World

image of vintage texas map

On the snowy, northeastern Christmas of my 11th year, our parents gathered all five kids around the kitchen table to deliver the news.

We were moving to San Antonio, Texas.

I was devastated. Texas? I imagined what our new home would look like.

We’d be miles from any neighbors — who all walked straight off the “Hee Haw” set — with a dusty, rock-filled front yard punctuated by the occasional tumbleweed rolling by.

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The Charles Darwin Guide to Writing and Selling an Effective eBook

image of charles darwin

Out of the primordial soup — back in the early 1990s they came.

They weren’t pretty. They weren’t compelling. They’re repulsive to look at today.

But we bought them — lots of them.

They were the first ebooks.

Remember Times Roman? There was page after page of it, like an 8th grade book report.

Remember the yellow highlighter on the sales page? How it made our hearts beat a little faster?

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4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

image of bored woman

You’d better sit down.

I want to tell you something, and you’re not going to like it.

Your dreary blog is putting me to sleep.

I just visited your site, gave it the requisite three seconds of my attention, and found myself in Dullsville.

Nothing grabbed my eye. No headline inspired me to read. No images drew me in.

And here’s the thing: I’m not a captive audience. It was remarkably easy for me to rid myself of your insipid prose, your bland blog. One quick click and I was gone.

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Cut the Crap and Write Better Now

image of two sheep

Composition is a discipline; it forces us to think.

If you want to ‘get in touch with your feelings,’ fine — talk to yourself; we all do.

But, if you want to communicate with another thinking human being, get in touch with your thoughts.

Put them in order; give them a purpose; use them to persuade, to instruct, to discover, to seduce.

The secret way to do this is to write it down and then cut out the confusing parts.

~ William Safire

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6 Questions to Ask Before You Spend a Dime on Graphic Design

image of a U.S. dime (ten-cent coin)

I’ve helped businesses craft effective marketing materials for almost 25 years now, and I’ve had every type of client.

There are the clients who want their website to appeal to everyone — no matter if that means making the design and content so bland it might as well not be there at all.

There are clients who don’t really know why their service is good, or the ones who don’t have a marketing strategy beyond “pitch this product.”

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5 Hot Tips to Make Your Readers Fall in Love

image of computer keyboard with heart key

You’ve tried to get their attention. You’ve read the right books, listened to all the gurus, and freshened up your appearance, but it’s not working.

You aren’t being noticed by the one you love. Your ideal customer isn’t giving you the time of day. They’re ignoring your offers. All of your overtures are rebuffed.

They’re just not that into you.

To wrap up Valentine’s week here on Copyblogger, we’re going to cover how to flirt with potential customers, get their attention, and make them fall head over heels with your product or service. It’s a five-part technique that — when implemented together — will attract the most resistant customer.

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