The 3-Step Journey of a Remarkable Piece of Content

diagram of upper body: eyes, head, heart

You know it when you’ve read it.

It’s that blog post, article, video, or speech that changes you.

It touches you. You are so affected by its message you can’t help but share it.

We’ve all experienced content like this. But do we know how to create it? That’s the question. Because consistently creating remarkable content over time is what it’s all about.

You’re aiming to create content that makes people pay attention, think, and feel.

I believe that remarkable content takes a three-step journey.

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How to Use Visual Hierarchy To Create Clear and Easy-to-Read Web Pages

Image of a cave-like basement with perspective facing wall, with stairs descending into the frame from the left and a door wide open in the middle

Imagine you’ve entered a cave.

Your eyes slowly adjust to your surroundings and begin to make out the shapes and forms around you.

You see three doorways: they’re equal in size, and all the same distance from where you stand. How do you choose where to go first?

You’re frustrated, because you don’t have enough information to make a decision. All you can do is guess.

Now imagine you’ve entered a second cave.

In this one, there’s one large doorway before you. It says “Tours” and is wide and well-lit.

To one side, there’s a small doorway with a window in it that says “Tickets” above it. Next to it is a nondescript door that says “Employees only.”

In this cave you know exactly what to do.

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How to Know When Your Web Design Is Done

male designer contemplating if work is finished

My eyes were starting to lose focus.

It was 2:00 in the morning. My hands were coated with pastel dust. An inch of cold coffee sat in the mug next to me.

I stared at the drawing I’d been working on. I took a step back and tried squinting, then I moved in close and looked at the details.

Was I done?

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Why You Can’t Resist Persuasive Techniques (Even When You Spot Them)

image of woman with an orange

I am such a sucker.

Every year around the same time, the catalog comes in the mail. And every year, I think “maybe I’ll skip ordering this year. Maybe I’ll take a break.”

And then, I make the fatal mistake. I decide to take a peek inside.

And before I know it, I’m placing an order for the most expensive oranges I’ll eat all year. I cannot resist.

Even though I understand full well all the persuasion techniques they employ to make their product irresistible, I cave.

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4 Easy Ways Non-Coders Can Add Personality to a WordPress Theme

Image of golden brick

It wasn’t easy, but you finally settled on a premium theme for your self-hosted WordPress website.

You bought it, installed it, and watched all of your content magically reorganize itself inside the pages and sidebars of your new site. Your content is served up with new fonts, colors, and beautiful white space. It looks great.

As a matter of fact, it looks just like the example theme that inspired you to choose it. Exactly like it.

At this point, it might dawn on you that your site now looks identical to hundreds of other websites out there. Oh sure, it’s gorgeous, but it’s not unique.

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Is Content Marketing a Hamster Wheel You Can’t Escape?

Image of Hamster

Brace yourself. It kind of is.

Here’s the thing: the more information you share, the more frequently you post, the fresher you keep your website — the better writer/podcaster/researcher/thinker you’ll be, and the greater the chance your ideas will spread.

That doesn’t mean you should post every day. Quality is just as important as quantity. Find a frequency that works for your business and your audience.

But there’s no way around it: successful content marketing involves creating a lot of content, and keeping it up over a period of weeks, months, and years.

But really, what are your alternatives? Spend hundreds of thousands of dollars (or more) on advertising that doesn’t work?

Don’t throw in the towel at the thought of creating all that content!

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