8 Incredibly Simple Ways to Get More People to Read Your Content

Your precious words. You know they’ve got to be right to attract the audience you want.

You’ve slaved over them, carefully crafting each phrase. You finally hit “publish,” and what happens?

Nobody reads them.

No comments, no tweets, no sharing on Facebook.

It’s enough to send a writer into deep depression, and wipe out motivation to keep producing great content.

Think you need to spend another 10,000 hours perfecting your writing skills? Probably not.

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Will Your Site Survive the Google Shrink Ray?

image of robot with ray gun

Google likes to play a little game with those of us who do business online.

The game is called “change all the rules and see who survives.” It’s often a fun and rewarding game for Google users, but it can be painful for business owners.

In the latest version, Google has rolled out a feature called Instant Previews.

When enabled, users see a cute little magnifying glass sitting next to their search results. The user can view a quick snapshot of sites simply by hovering over links. Why do you care?

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Does Your Site Hold Up to the
Window Shopping Test?

image of red rain boots

Window shopping can be a disillusioning experience. A beautiful display can pull you in, only to lead to a shop with a bad selection and lousy customer service. Which makes it less fun to pop back onto the street to continue the search.

Online businesses have window displays too — or at least a good counterpart. If you’re doing business online, you may be surprised to know that your window display could be making promises that your store doesn’t deliver on.

Follow along with me and my daughter as we shop for new rain boots, and you’ll discover what works and what doesn’t when you’re creating an online “window display” to entice your customers to buy.

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Blogging with a Learner’s Mind

image of laptop with spanish words

“¿Qué quiere para su desayuno?” she asked, inches from my face.

I thought as quickly as I could, and managed to haltingly request a piece of toast. “Pan tostado, por favor.” It was the only breakfast food I could remember from Spanish class. It ended up being all I ate for breakfast for the next week.

Clearly, I hadn’t yet found my learner’s mind.

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The Key to Innovative Business Ideas:
Cross-Pollination

image of honeybee

Gather round, everyone. It’s time to have “The Talk.”

You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics.

Because if you’re in business, you need to know about this. It’s crucial to your success. Mastering this technique will put a spring in your step, and bring new life to your ventures.

Plus, it’s actually pretty fun.

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How to Develop an Endless Source of
Ideas that Sell

image of waterfall

Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry. What can you do?

You could turn to your accountant for money-saving schemes, or hire a lawyer to re-structure your business. You could bring in a salesperson to drum up customers.

I’ll bet you wouldn’t think a technique used by designers could help you out of a bad spot.

The technique I’ll outline here is the secret to creating products and services your customers will buy. It’s a powerful way to keep your well of ideas overflowing.

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