Jeff asked me to speak about content marketing (one of my favorite topics).
But I was an attendee as well. Jeff populated the conference with lots of excellent speakers, some of whom I’d never heard speak before.
So I took advantage of the invitation to learn as well as speak. On the morning of the first day, I sat down at a table full of experienced and aspiring authors to absorb as much as I could.
That day, Jeff asked us to do a simple branding exercise. He shared it off the cuff — almost as an aside — and gave us a few minutes to fill in the following blanks he provided for the exercise:
- I help _____
- (do) _____
- so they can _____.