This one will probably get me into trouble.
I’ve worked as a graphic designer for over two decades and I’m not supposed to say this stuff. After all, it’s my job to make miracles. To wave my magic design wand and make a business look stronger, smarter, and more powerful than it really is.
Before I start dodging rotten tomatoes, though, I’m going to go ahead and say it out loud.
It’s a smart business move to have a well-designed website.
But good design — even great design — won’t solve all your business problems. Not even close.