The Key to Innovative Business Ideas:
Cross-Pollination

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Gather round, everyone. It’s time to have “The Talk.”

You know the one I mean. You’ve started asking lots of questions and I can tell you’re ready for it, so make yourselves comfortable and let’s go over the basics.

Because if you’re in business, you need to know about this. It’s crucial to your success. Mastering this technique will put a spring in your step, and bring new life to your ventures.

Plus, it’s actually pretty fun.

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How to Develop an Endless Source of
Ideas that Sell

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Your bottom line is bottoming out. Your customers are looking elsewhere. Your well of new ideas has run dry. What can you do?

You could turn to your accountant for money-saving schemes, or hire a lawyer to re-structure your business. You could bring in a salesperson to drum up customers.

I’ll bet you wouldn’t think a technique used by designers could help you out of a bad spot.

The technique I’ll outline here is the secret to creating products and services your customers will buy. It’s a powerful way to keep your well of ideas overflowing.

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The Myth of Beautiful Web Design

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This one will probably get me into trouble.

I’ve worked as a graphic designer for over two decades and I’m not supposed to say this stuff. After all, it’s my job to make miracles. To wave my magic design wand and make a business look stronger, smarter, and more powerful than it really is.

Before I start dodging rotten tomatoes, though, I’m going to go ahead and say it out loud.

It’s a smart business move to have a well-designed website.

But good design — even great design — won’t solve all your business problems. Not even close.

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5 Dumb Design Mistakes That Crush Copy
(And How to Fix Them)

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Content is king, but if the king looks like a toad, no one will know he’s royalty.

On the one hand, your blog theme might be drop-dead gorgeous. But if your writing isn’t compelling, readers won’t stick around to read it.

Even worse, your writing might be fantastic . . . but if your design doesn’t stop web surfers long enough to read the first few sentences, you’re doomed.

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The Bobby McFerrin Plan for
Creating a Remarkable Business

image of Bobby McFerrin

I just returned from a Bobby McFerrin concert, and now I know how to run my new business. No, this post isn’t about “Don’t Worry, Be Happy.” Bobby McFerrin is much more than that.

You see, I’m a little nervous. For 23 years, I’ve made my income the same way — in a service business, as a graphic designer. A client comes to me for design work. I create something for them, and bill for my time. Rinse, repeat, rinse, repeat for 23 years, and you have a career as a successful designer.

But that’s all about to change.

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