Have you ever asked yourself why a specific blog post stopped you dead in your tracks?
Did you truly feel the author’s pain?
Maybe the post was so captivating that you shed a tear, finished the entire piece, and left a comment thanking the blogger for sharing his story and changing your perception.
There are patterns at play here. Patterns that I ignored for too long.
You might be ignoring these elements — and one in particular — and your content marketing may be suffering for it.