Email marketing advice is all around us — a dime a dozen.
You’ve heard all the contradictory tips.
Send marketing emails often … Don’t send marketing emails too often.
Focus on the content, not the design … Design can make or break your campaigns.
You may just want to ignore it altogether, but there’s good reason not to give up on email.
Email marketing works. It was one of the first forms of digital marketing, and it’s still one of the most effective ways to produce tangible results that improve your business.