“What we need is to tell a powerful story on our thank you card,” I said.
The team unanimously agreed to the concept and in minutes volunteered me to lead that storytelling project. This happened in the volunteer marketing team meeting at Sankara Eye Foundation, which has helped perform one million free eye surgeries in India.
Sending a thank you card is an annual project at the non-profit. We send out tens of thousands of thank you cards to all the donors and, of course, ask for more donations in the same outreach.
The task was clear and the constraints were set: a powerful and engaging story had to be told on a single thank you card.
Constraints generally denote problems. There is a negative connotation to the word itself.
But that is not the only way to look at constraints.