Your Audience Doesn’t Know What it Wants

Close-up image of a horse with its mouth wipe open, appearing to scream

If I asked people what they wanted they would have said faster horses.

~ Henry Ford

Pretty witty quote, right?

You’ve probably heard it before. (Even if Ford never actually said it.)

I know I have.

But what I’ve been realizing lately is that I haven’t really been applying the essence of it to my own writing, let alone my online business’ product creation.

It’s actually a pretty funny scenario.

My first two posts this year were about starting a blog in 2014 and then asking my audience what blogging help it wanted in 2014.

The latter had over 200 comments.

But the thing that really interested me was the fact that 95 percent of the comments on those posts were about problems my audience was having … but not what solutions they wanted. They simply didn’t know, even when I directly asked them.

Turns out that’s my job.

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Why I Hate Copyblogger

Image of a 'No Copyblogger' Sign

I’ve been learning about content marketing from Copyblogger since the days when its only writer was Brian Clark, and the phrase “content marketing” didn’t yet exist.

Yep, that was a long time ago.

At first I was seduced by Copyblogger. It lured me in with useful content marketing and copywriting advice, and all the lovely instruction that a young publisher needed to learn.

But now I know the truth … I actually hate Copyblogger.

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How to Get More Subscribers for Your Email List

Email Marketing 101

Email subscribers are the lifeblood of the online business.

We all know we need them, and we all have specific ideas about how to capture them.

Ethical bribes, free eBooks, special reports, pop-up forms, Internet radio shows.

But if you want to have a truly fantastic conversion rate, you need to look deeper at the mind of the email subscriber.

You need to find out what causes them to hand over their email address to complete strangers.

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7 Crucial Tactics for Writing a Wildly Successful Guest Post

image of number 7

We all know that guest posts grow blogs.

But not many people realize that tactical guest posting grows careers.

Most bloggers I see pump out these articles while reciting the mantra “quantity over quality”; there’s no real strategy and there are no real long-term benefits.

In this post I am going to show you the seven crucial tactics for writing a radically successful guest post.

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