Would you like to be more creative in your copy and content? It’s really not as hard or mysterious as you might think.
One roadblock that prevents many people from boosting their creativity is the notion that creativity is linked to intelligence. Another roadblock is the idea that creative people are born that way.
So if you’re not super smart or born with the creative “gift,” the natural reaction is to shrug your shoulders and give up. That’s probably a bad move.