The “Chicken Plucking” Secret of Success

Chicken

Do you want to know the real secret of success?

Okay, I’ll tell you. But first I want you to meet my grandparents. They lived in the heart of West Virginia. As a child, I spent many long summer days at their home, running in the wide green yard and splashing through the creek looking for crawdads. I’d play until my grandmother called me in for dinner.

The meals were never fancy but always fresh because my grandparents raised a lot of their own food, including corn, potatoes, green beans, strawberries, grapes, cabbage, tomatoes, carrots, onions, and a few chickens.

[ Continue Reading… ]

Sharpen Your Copywriting Skills with the 60-Second “Stopwatch Challenge”

Stopwatch

Most people who gravitate toward copywriting love words. Dishing up lots of them is relatively easy. The real challenge is editing to achieve a tight and lively style.

So if your writing has become bloated and sluggish, perhaps what you need is a little exercise to trim the fat and energize your selling copy.

The exercise I have in mind is based on radio advertising and will challenge you to write a complete, action-inducing sales pitch that can be spoken aloud in exactly 60 seconds. I got the idea for this recently while writing radio ads for several products. It occurred to me that while this form of writing uses few words, it takes incredible discipline to make those words sell.

[ Continue Reading… ]

Information Overload: The Blogger’s Worst Enemy and 8 Ways to Avoid It

World Wide Web Overload

We live in the information age. And boy do we get blasted with information. It’s dumped on us by the truckload.

Three pounds of stuff in the mailbox a day. 507 TV channels to flip through to find the weather report. 623 e-mail messages selling male enhancement pills.

And that’s only a fraction of the information that bombards us. There are billboards along the highway, news broadcasts on the radio, memos and telephone calls at the office, instruction manuals for office equipment that won’t work, family schedules to remember, bills, books, seminars, random conversations at lunch time, business meetings, it never ends.

[ Continue Reading… ]

11 Top Secret Recipes for the
Aspiring Copywriting Chef

Copywriting Chef

Melt 3 tablespoons of butter in a fondue pot. Stir in 3 tablespoons of flour and cook on low for 2 minutes. Mix in 1 1/2 cups of dry white wine and stir until thick. Slowly stir in 1 1/2 cups grated Swiss Cheese. Beat 4 egg yolks and 2 tablespoons of thick cream and add to mixture. Season with 1/4 teaspoon of nutmeg and white pepper. Add a dash of Kirschwasser. Serve with cubes of your favorite breads and diced vegetables.

If copywriting were only as simple as this tasty cheese fondue, writing sales copy would be easy.

Alas, it’s not.

[ Continue Reading… ]

The 5-Step POWER Copywriting Method

Five Hundred Dollars

When I was asked to teach a copywriting class for a special program at Ohio State University, I discovered that teaching writing is far more difficult than the writing itself. Many of the things I did naturally from experience or instinct were a complete mystery to my students.

So, in order to make the copywriting process a logical and painless operation, I devised a simple method for writing ad copy for novice writers. I called it POWER Copywriting, an acronym for the five steps in the copywriting process: Prepare, Organize, Write, Edit, and Review.

[ Continue Reading… ]

Offers That Increase Profit and Generate Inquiries

58 Killer Offers

This is the final installment of the 58 of the World’s Greatest Offers series from Dean Rieck.

In this series we have looked at a variety of offers, including classic response-boosting offers and offers that lower risk, reduce price, increase urgency, improve terms, and offer services or bribes.

In this final installment, we’ll cover a few offers that are designed exclusively to increase profits (dollars per sale) and generate sales inquiries.

[ Continue Reading… ]