We’ve got a sweet #16 makeover today that features a core program of our humble host and major domo, Brian Clark, right here at Copyblogger. So let’s dig in right away …
Barrie North is a member of Team Simplweb, a webhosting company that promotes attractive, turnkey, Joomla-powered site hosting and site building services at affordable prices. So far, so good. Inspired by Brian’s Teaching Sells program, Simplweb developed a turnkey membership site building/hosting service. The membership service includes hosting, attractive templates, lots of print and video tutorials, and support all for $89.95/month.
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Chuck Templeton had a vision. A place where the bridal couple and party and wedding guests, in addition to the traditional wedding photographer, could take, upload and share their photos in a private, online album to be enjoyed by the bride and groom (or bride-bride/groom-groom) and all invitees.
And not just the wedding either. Folks can add photos from rehearsal dinners, bridal showers, bachelor parties - even tasteful honeymoon shots, if so inclined. There’s a premium version (no online ads) that sells for $49.95/year as well as a free version which incorporates online advertising.
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Christine Vogensen sells adorable wall art for children’s rooms. While her basic business model is to sell wholesale through sales reps and boutiques, she was hoping to see some action from her retail.
Her original information (submitted to me in 11/08 - thanks for your patience, Christine!) showed that she was generating traffic with PPC, but that she was realized $0 sales. When I called her recently to see if there was any new developments on the sales front, the answer was an unfortunate no. While she no longer uses PPC, she has pumped up her SEO for to strengthen her organic rankings in Google and related linking efforts. She’s worked with consultants to review her competition and price points.
In short, she’s done much of the contextual work I would have suggested. And in a strong economy, that would have generated positive results pretty quickly.
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Lucky Makeover #13 is our first makeover out of the gate for 2009 - and we’ve got a top-rated author who knows how to sell books about using Crystal Reports software but can’t seem to move his fans from “one-sie” book sales to full-fledged membership.
You’d think the opportunity to get a ton of new material - before official publication - and direct access to the author would make for a profitable conversion rate. Yes, you might think that, but alas, author Brian Bischof says, “Nope. My landing page just isn’t converting well.”
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Who doesn’t want to make a few (or more!) extra dollars from their WordPress blogs — and who wouldn’t want to leverage the power of a brand-name like Ebay as a surefire means of making ‘em happen?
That’s the basic premise of WPBayAds. Developed by Cesar Serna, WPBayAds is a WP plugin that allows bloggers to easily display topic-relevant eBay auction products or, and I especially like this, build unlimited custom eBay niche stores. Cesar shares that some of his affiliate traffic is converting just fine. Other affiliates aren’t and while his keyword ranking is fine, the organic search traffic being generated isn’t generating enough cash.
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Are we having fun yet?
I won’t bore you with the usual discussion about the grim state of today’s business economy. You’ve heard enough of it from politicians and pundits alike. But what I will tell you is that if you hope to survive, and yes, even thrive in dicey times you’ve got to play it smarter than ever before.
That means doing more of what makes you $$$ and less of what doesn’t.
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