Landing Page Makeover Clinic #18: UnderstandingSharePoint.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Bjorn Furuknap wants to improve the work lives of SharePoint users with great information. I don’t know how many tech-types use SharePoint, but as a major Microsoft product, I’m thinking big numbers.

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Landing Page Makeover Clinic #17: CarsHelpingAmerica.org

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Martin Schloss and Cars Helping America wants to see a lot more folks donating cars to charities. In a recession, though, people are hanging on to their aging cars longer. The good news is that 1/2 the folks who call the toll-free number are ready to donate that day. Of the total donor base, more than 1/2 are first-time donors.

The pluses for CHA? : 1. they take junkers with free towing; 2. because of CHA’s many connections, they can get donors top dollar; and 3. they can act fast. They also belong to the BBB, a strong mark of consumer credibility.

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Landing Page Makeover Clinic #16: Simplweb.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

We’ve got a sweet #16 makeover today that features a core program of our humble host and major domo, Brian Clark, right here at Copyblogger. So let’s dig in right away …

Barrie North is a member of Team Simplweb, a webhosting company that promotes attractive, turnkey, Joomla-powered site hosting and site building services at affordable prices. So far, so good. Inspired by Brian’s Teaching Sells program, Simplweb developed a turnkey membership site building/hosting service. The membership service includes hosting, attractive templates, lots of print and video tutorials, and support all for $89.95/month.

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Landing Page Makeover Clinic #15: TheWeddingLens.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Chuck Templeton had a vision. A place where the bridal couple and party and wedding guests, in addition to the traditional wedding photographer, could take, upload and share their photos in a private, online album to be enjoyed by the bride and groom (or bride-bride/groom-groom) and all invitees.

And not just the wedding either. Folks can add photos from rehearsal dinners, bridal showers, bachelor parties – even tasteful honeymoon shots, if so inclined. There’s a premium version (no online ads) that sells for $49.95/year as well as a free version which incorporates online advertising.

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Landing Page Makeover Clinic #14: MagicPumpkinArt.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Christine Vogensen sells adorable wall art for children’s rooms. While her basic business model is to sell wholesale through sales reps and boutiques, she was hoping to see some action from her retail.

Her original information (submitted to me in 11/08 – thanks for your patience, Christine!) showed that she was generating traffic with PPC, but that she was realized $0 sales. When I called her recently to see if there was any new developments on the sales front, the answer was an unfortunate no. While she no longer uses PPC, she has pumped up her SEO for to strengthen her organic rankings in Google and related linking efforts. She’s worked with consultants to review her competition and price points.

In short, she’s done much of the contextual work I would have suggested. And in a strong economy, that would have generated positive results pretty quickly.

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Landing Page Makeover Clinic #13: CrystalReportsBook.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Lucky Makeover #13 is our first makeover out of the gate for 2009 – and we’ve got a top-rated author who knows how to sell books about using Crystal Reports software but can’t seem to move his fans from “one-sie” book sales to full-fledged membership.

You’d think the opportunity to get a ton of new material – before official publication – and direct access to the author would make for a profitable conversion rate. Yes, you might think that, but alas, author Brian Bischof says, “Nope. My landing page just isn’t converting well.”

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