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Landing Page Makeover Clinic #12: Soxialize.com

Landing Page Makeover

This is another addition to our ongoing series of tutorials and case studies on landing pages that work.

Who doesn’t want to make a few (or more!) extra dollars from their WordPress blogs — and who wouldn’t want to leverage the power of a brand-name like Ebay as a surefire means of making ‘em happen?

That’s the basic premise of WPBayAds. Developed by Cesar Serna, WPBayAds is a WP plugin that allows bloggers to easily display topic-relevant eBay auction products or, and I especially like this, build unlimited custom eBay niche stores. Cesar shares that some of his affiliate traffic is converting just fine. Other affiliates aren’t and while his keyword ranking is fine, the organic search traffic being generated isn’t generating enough cash.

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Marketing Meltdown?
It’s Time to Optimize Your Efforts!

Landing Page Makeovers

Are we having fun yet?

I won’t bore you with the usual discussion about the grim state of today’s business economy. You’ve heard enough of it from politicians and pundits alike. But what I will tell you is that if you hope to survive, and yes, even thrive in dicey times you’ve got to play it smarter than ever before.

That means doing more of what makes you $$$ and less of what doesn’t.

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Copywriting Maven’s Marketing Makeover: OnceWed.com

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Emily’s OnceWed site offers a free listing service for (mostly) women to search/buy used wedding gowns or sell gowns to make back a little coin. Sounds like a smart deal for everyone in these tough economic times.

Since the service is currently complimentary, she’s looking for sufficient traffic to attract and generate ad revenue. She sees this site as a jumping off point to other wedding/bridal industry online media.

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Copywriting Maven’s Marketing Makeover: BookClubClassics.com

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Kristen Galles wants to help book clubs tackle and appreciate good books, both classics and more recently due to customer interests, hot new titles. Until recently, Kristin was selling 2-3 kits per week but sales have seen a downturn. She’s looking for a tidy annual revenue.

  • Product Summary: Standard and Custom Kits for Book Clubs to help members tackle and appreciate the classics. Kits include questions, bookmarks, menu ideas, vocabulary lists, activities, etc.
  • Promotion Medium: Google AdWords primarily
  • Total Budget: $100/month
  • Creative Objectives: $25,000 annual revenue
  • Offer: None, sample kit is viewable from site
  • Target Audience: book clubs that focus on fiction, primarily female
  • Product Price: varies, starts at $10/$15 up to $25

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Copywriting Maven’s Creative Plan Marketing Makeover #1

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In developing this new Copywriting Maven Makeover Series, I wanted to make sure that I provided useful information to Copyblogger readers without giving too much of the proprietary information away. Therefore the format for my critiques will be somewhat different than the landing page series.

The simple “10 points” approach doesn’t work as neatly here. So, for now at least – and subject to change as we go along – I’ll provide a short background outline and then X number of points under What Works, What Needs Work, and Maven Mull-Overs.

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A Better Plan, A Bigger Profit: Copywriting Maven’s Creative Plan Makeover Series

Creative Plan

This post is by Roberta Rosenberg.

I’ve been dropping hints about this new series for months now, but the time has arrived! Copywriting Maven’s Creative Plan Makeovers are now open for business—your business!

Why the transition from landing pages to creative plans? The reason became glaringly obvious. In many cases, if not most cases, I was offering assistance too late or assistance that couldn’t help a deeply flawed promotion premise.

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