Landing Page Makeover Clinic #11: RealEstateClientReferrals.com

Landing Page Makeover

I know I wrote that I was closing this landing page series with #10, but due to email issues and because I don’t like to louse up my generally good karma, I’ve added just one more to the series before we close it for good. Cool?

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Landing Page Makeover Clinic #10: HowtoWriteBio.com

Landing Page Makeover

Barbra Sundquist and her site, How to Write a Short Bio, makes it an even 10 for the Landing Page Makeover Clinic Series for 2007 (ok, with a little squeak into 2008.)

There are numerous copy and layout issues which I’ll explore in a moment. But I’m going to do this last makeover a little differently since it’s a great example of why a solid promotion plan is so critical—and why is should be crafted BEFORE anything else is done. I’m going to quote Barbra from time to time for this critique to give you a sense of her thinking along with my comments.

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Landing Page Makeover Clinic #9:
The Four Ps of Podcasting

Landing Page Makeover

Today’s makeover is for Scott Whitney’s Four Ps of Podcasting CD. When he first contacted me in October his site was live only a short time, but having taken a fresh look, there’s still a lot that Scott could be doing to pop conversions.

He uses a series of landing pages – smart – each one keyed to one search phrase – even smarter – so he’s definitely on the right track. But he still wasn’t selling near enough CDs, so let’s see what we can do to give Scott a nice boost to end-of-year sales.

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Landing Page Makeover Clinic #8: Steve-N-Lee.com

Landing Page Makeover

Today’s makeover is for Steve Lee’s fiction thriller, What If …? Trying to sell a novel direct is a daunting task, and frankly few will sell enough copies to be profitable. (Those that did usually had a tremendous ‘hook’ and lucked into the right place, right time, right message astral alignment to generate a lot of buzz.) When he wrote me last month, he was seeing a 1% conversion. His desire is to double, perhaps even triple the rate.

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Landing Page Makeover Clinic #7: Mindmap-Ebook.com

Landing Page Makeover

Today’s makeover is for Chuck Frey’s ebook, Mind-Mapping Software: How to Select the Perfect Program for Your Needs. Chuck lives and breathes this stuff. He’s the Mind-Mapping “Man” but he’s been struggling getting a handle on his target market. (In fact, this is the second ebook effort I’ve reviewed. The first, I thought, needed an entire marketing plan “re-think”, hence the quick side-step to a project that lent itself to this format far better.

Chuck actually has some pretty good marketing language throughout this page. Unfortunately, it’s buried under ho-hum heads and subheads. You’ll see what I mean when you take a look at the current page.

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Landing Page Makeover Clinic #6: EMKPress.com

Landing Page Makeover

Although I’ve generally confined myself to reviewing individual landing pages, I thought it might be interesting to take an overall look at a book publisher’s site, with specific focus on the homepage. Carrie Kitze is the publisher behind EMK Press. EMK Press is a niche publisher specializing in books about adoption. I’ve known Carrie for several years as my online store, AdoptShoppe, carries several of her company’s titles. Carrie has asked me to review/critique her site to help her generate more newsletter subscriptions, more book sales, and more effective information distribution.

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