How to Sell Like Steve Jobs

image of steve jobs

It’s a simple formula.

To convert readers into buyers of your product, you must provide them with:

  1. Jaw-droppingly relevant benefits
  2. Reasons they can give to their spouse

If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation.

Writing that fails to convert often contains only half of this formula.

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