It’s a simple formula.
To convert readers into buyers of your product, you must provide them with:
- Jaw-droppingly relevant benefits
- Reasons they can give to their spouse
If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial — and inevitable — spousal “sales” conversation.
Writing that fails to convert often contains only half of this formula.