I presented a new business concept to a group of investors last week. I’ve never been very nervous when speaking in public, but just because I’m comfortable doesn’t mean I’m perfect when speaking. In fact, it probably means my imperfections are more noticeable than anyone else’s.

I took extra care to watch my body language. Body language accounts for the majority of your communication – not your words. One thing I paid especially close attention to was how much my lower body moved.

What does this have to do with blogging? Stick with me for a bit.
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In my time working with churches, mainly in the area of marketing/design, one phrase has always stood out to me as particularly inspiring. If your church disappeared from the neighborhood, and in essence didn’t exist in your community, who would notice? This thought, really this meditation, has proven very useful for helping to guide many churches in what is (hopefully) the right direction. But I believe this concept can apply to other areas as well; say, for instance, blogs.

Who Would Miss Your Blog?

It’s a simple question, but one that provokes some interesting thoughts. If you are truly serving a niche with your blog, they should miss you if you’re not there. Imagine that you stopped blogging—would you get any emails asking you what’s up?

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