I’m going to talk about research. No, research is not very fun, and it’s never glamorous, but it matters. A lot.
If you want to be able to make compelling case for something — whether it’s in a book, on a blog, or in a multi-million dollar VC pitch — you need stories that frame your arguments, rich anecdotes to compliment tangible examples, and impressive data so you can empirically crush counter arguments.
But good research doesn’t just magically appear. Stories, anecdotes and data have to be found before you can use them.