I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado.
As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills.
Which begs the question, what exactly is interactive content?
Most content that we’re familiar with — blog posts, ebooks, reports, webinars, infographics, podcasts, etc. — is designed to be passively consumed by our audiences.
They read, watch, or listen to it. They may comment on it or share it, which is great, but the underlying content doesn’t ask them for input and doesn’t react to them in real time.